Personal Data Protection Notice for B2B Customer Interest Form


Sony Electronics (Singapore) Pte. Ltd, P.T. Sony Indonesia, Sony (Malaysia) Sdn. Bhd, Sony Electronics Vietnam Company Limited, Sony Philippines, Inc., and Sony Thai Co. Ltd., (collectively "Sony", "we" or "us") are the Sony Group companies providing Sony professional electronics products and services in the Southeast Asia. Depending on your Country/Region of Residence, the relevant Sony Group company in that country will act as the data controller under applicable laws.

We take your privacy extremely seriously. This document ("Notice") describes what, why and how Sony collects and uses your personal data, how we protect it, where you can find our Privacy Policies, and how you can contact us.

Please read this Notice carefully. By submitting your personal data through our B2B Customer Interest Form, you consent to the terms of this Notice and the Privacy Policy of the relevant Sony Group company provided below.

We reserve the right to amend, alter, change or modify this Notice and our Privacy Policies at any time and without prior notice. Any amendment, alteration, change or modification will be posted from time to time on our website.

Collection of Personal Data

Sony collects data through our B2B Customer Interest Form provided to you, which may include, but is not limited to the following:

  1. Name
  2. Company
  3. Position
  4. Website
  5. Social Media usernames
  6. Phone number
  7. Email Address
  8. Field of work
  9. Country/Region of Residence
  10. Name of Sony staff you are in contact with
  11. Consent to marketing
  12. Consent to this Notice

If you provide us with any personal data relating to a third party (e.g. information of employees and/or service provider), by submitting such personal data to us, you represent to us that you have obtained the required consent of the third party to provide us with their personal data.

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Purpose of Collection, Use and Disclosure of Your Personal Data

We may use personal data to provide services to you including:

a)     To facilitate and process your searches and requests for information when you contact us about Sony and its products and services.

b)     To obtain your opinions or comments about Sony products and/or services.

c)     To resolve complaints, respond, and handle requests and enquiries.

d)     To provide customer care, warranty, returns and other after sales services.

e)     To verify your identity when you contact us.

f)     To provide you with newsletters and other communications by post, email, telephone, text message (SMS), social network, or instant message if you have provided your prior consent or we are otherwise permitted to do so under applicable law. These communications may include, for instance, details about the latest Sony products and services, including upgrades and special offers in which you may be interested.

g)     To provide you with a product or service you have requested, including checking that a payment is not made fraudulently, delivering your purchase or repaired products to you, to contact you at your request, or ensuring that you benefit from any relevant special offer or promotion (and fulfil its obligations under any other agreement it may have with you).

h)     Show you personalised content, recommendations and advertisements and more effectively target Sony stores, services, content, recommendations, advertisements and communications. You may notice this personalisation and targeting when you use Sony products and services, when we contact you with marketing communications and when you visit our and third party websites and services that show advertisements from us or our advertising partners (for example, you might see an advertisement for a product that you have recently viewed on one of our websites). The personalisation and targeting that you see on our websites or in our online advertisements and communications may make use of your ID or cookies set by us or our third-party advertising partners. In other cases, our services may have specific settings to control personalised content, and you should consult the privacy policy of the relevant service for more information.

i)     Create anonymous, aggregated statistics about the use of our websites, products, services, which we may share with third parties and/or make available to the public.

j)     To contact you in the event of a breach involving your personal data.

Subject to the provisions of any applicable law, we may disclose or transfer your personal data to other companies that form a part of the Sony Group, third party service providers who process information on our behalf (e.g., entities which deliver packages and process payments) and our business partners.

Your personal data may be transferred overseas to Sony Group companies and third parties operating on their behalf in countries including Singapore, the United States of America, Japan. We use a variety of legal mechanisms, including data sharing agreements, to ensure adequate level of protection of your personal data.

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Protection of your Personal Data

We take appropriate and commercially reasonable technical, physical, and administrative measures to protect your Personal Data from misuse or accidental, unlawful or unauthorised destruction, loss, alteration, disclosure, acquisition or access in accordance with applicable laws. These processes and systems include:

a)     Limiting access to the information and using identity and access management technologies to control access to systems on which information is processed and stored.

b)     Putting in place physical, electronic and procedural safeguards in line with industry standards.

c)     Requiring all employees to complete training about information security.

d)     Monitoring and regularly reviewing our practise against our own policies and against industry best practice.

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Privacy Rights

In some countries, you have certain rights with respect to personal data Sony processes about you. To the fullest extent permitted by applicable laws and regulations, you may have the following rights:

a)     Ask us to provide to you, or an organisation nominated by you, a copy of personal data.

b)     Correct, delete, anonymize or restrict our processing of personal data.

c)     Obtain some personal data you provide to us in a structured, machine-readable format.

d)     Object or withdraw consent to our processing personal data.

e)     Where we have asked for your consent, to withdraw consent at any time. If you ask to withdraw your consent, this will not affect any processing which has already taken place at that time.

These rights may be limited, for example, if fulfilling your request would reveal personal data about another person, or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping.

If you have unresolved concerns, you have the right to complain to a data protection authority in the location where you live, work, or where you believe a breach has occurred.

For more information about your privacy rights, and to exercise these rights, refer below for the Privacy Policy and Privacy Rights Request Form of the local Sony Group company in your area.

Our Privacy Policies and Contact Information

This Notice is supplemented by the following Privacy Policies, depending on how you interact with us and where. The local Sony Group company in your area has comprehensive Privacy Policies that outline how personal data is processed, secured, disposed of or transferred overseas. It also provides the contact information for any questions or concerns about your personal data or if you wish to exercise any privacy rights. Please read the relevant document carefully.

P.T. Sony Indonesia (for residents of Indonesia):

Privacy Rights Request Form: Klik Disini (Bahasa Indonesia) | Click Here (English)

Sony (Malaysia) Sdn. Bhd. (for residents of Malaysia):

Privacy Rights Request Form: Click Here

Sony Electronics (Singapore) Pte. Ltd. (for residents of Singapore):

Privacy Rights Request Form: Click Here

Sony Thai Co. Ltd. (for residents of Thailand):

Privacy Rights Request Form: Click Here (Thai) | Click Here (English)

Sony Philippines Inc. (for residents of the Philippines):

Privacy Rights Request Form: Click Here

Sony Electronics Vietnam Company Limited (for residents of Vietnam):

Privacy Rights Request Form: Click Here