Hollywood Post Alliance Announces the
2012 HPA Engineering Excellence Award Winners
Sony, Dolby, Cinnafilm and Crossroads Win Recognition
September 5, 2012 (Los Angeles, CA) The Hollywood Post Alliance® - the trade association for the post production community - has announced the 2012 recipients of the organization's HPA Engineering Excellence Award sponsored by Nab Show. The winners, Sony Electronics, Cinnafilm, Dolby Laboratories and Crossroads Systems were selected from a large and varied field of technology offerings. The coveted honor is an integral part of the HPA Awards, which have become the standard by which creative and technical excellence in the art, science and craft of post production is measured. The 2012 HPA Engineering Excellence Award will be bestowed upon its recipients at a gala event scheduled for November 1, at the Skirball Cultural Center in Los Angeles. Leon Silverman, President of the Hollywood Post Alliance, noted, "The Engineering Award not only represents the creativity of technology and technical innovation, but also helps to enable the creative power of our artistic community. The products and processes that we honor with this award continue to demonstrate the important engineering work that is done 'behind our industry's scenes and screens.' The HPA Engineering Award has become a mark of excellence within our post production community and we are proud to honor these organization with the recognition they have earned through hard work and achievement."
SONY F65 Camera wins the 2012 HPA Engineering Excellence Award
Sony Electronics F65 CineAlta™ digital motion picture camera system derives true 4K resolution using a unique 8K CMOS sensor that has higher resolution, increased exposure latitude, and wider color gamut than any previous digital motion picture camera. As part of an overall camera system based on Sony's SRMASTER open platform, the F65 is the gateway to an end-to-end 4K file-based mastering workflow. The F65 camera is currently in use shooting several motion picture and episodic TV productions."The HPA is committed to supporting total workflows from lens to screen," said Joel Ordesky, marketing manager at Sony Electronics' Professional Solutions of America group. "This is also a critical goal for Sony as we continue to develop our own 4K production technologies. The F65 camera system was designed to give production professionals not only the highest quality imaging, but also a total and effective workflow solution from content creation through post production. We're proud to have our efforts recognized with an HPA Engineering Excellence Award."