Scene of a waterfall with the stars above Scene of a waterfall with the stars above

Pure black pictures. Beautifully matched sound. This is Sony OLED.

You’ll get great pictures with pure blacks and vibrant colours on an OLED TV. Powered by XR Processor™, our OLED TVs take vision and sound to the next level with real-life contrast and immersive sound that matches the picture.
Two colourful fish swimming next to each other on a black background.

Millions of self-illuminating pixels, expertly controlled

Pixels are individually controlled on an OLED screen, with deep blacks and dazzling lights. Powered by our XR Processor™ and unique panel control technology, colour and contrast are boosted for exceptionally realistic pictures.
Logos of XR Cognitive Processor and XR OLED Contrast Pro

A wide colour spectrum for real life shades and hues

Powered by our XR Processor™, XR Triluminos Pro™ brings more than a billion colours to the screen. Together with our wide colour gamut panel and human-centric processor, it analyses the saturation, hue and brightness of every colour to deliver natural shades and exceptional detail.
Logo of XR Triluminos Pro
Parrot in conventional display

Conventional OLED without XR Triluminos Pro

Parrot shown on a BRAVIA screen

BRAVIA OLED with XR Triluminos Pro

Comparison of fruits on a split screen showing the wider color palette with XR Triluminos Max on the right and a less vivid version on the left.

Our widest palette of colours, natural and bright

Our OLED (QD-OLED) TV has millions of individual, self-illuminating pixels to deliver more colours than ever before. Combined with XR Processor™, the saturation, hue and brightness of every colour is displayed in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.
Logo of XR Triluminos Max

Screen speaker, theatre-like sound

With Acoustic Surface Audio+ technology, sound comes directly from the screen with Sony OLED TVs, precisely aligning what you hear with what you see, making your viewing much more immersive.
Logo of Acoustic Surface Audio+
Image of dinosaurs showing how Acoustic Surface Technology plays sound from the right place in the scene.