(Singapore, 7th January 2010) – Sony Electronics Asia Pacific debuts its first ever Full HD 3D TV BRAVIA for the home with the LX900 Series. Featuring 3D integrated technology, Motionflow PRO 200Hz, LED Backlight technology and built-in Wi-Fi access, the BRAVIA LX900 provides the ultimate home entertainment experience, perfect for uncompromising AV enthusiasts.

“Sony believes that the 3D experience is the next stage in the evolution of multimedia entertainment for cinemas and homes,” says Mr. Tatsuo Takahashi, General Manager, Display Marketing, Sony Electronics Asia Pacific. “With the new BRAVIA LX900, Sony seeks to provide the same high quality visual experience available at the latest 3D cinemas to consumers in the comfort of their homes.”

Revolutionary 3D Integrated Technology

Imagine movie images that vividly leap out from the TV screen to the living room in Full HD clarity – that is the fully-immersive entertainment experience that BRAVIA LX900 can deliver. Under the hood, BRAVIA LX900 is powered by Sony’s revolutionary 3D Integrated technology, combining a 3D Sync Transmitter, frame-sequential display and high frame rate Motionflow 200Hz technology at a specific signal processing speed to reproduce Full HD resolution 3D images. To ensure users fully enjoy 3D viewing on the BRAVIA LX900, the 3D TV also comes bundled with two sets of active shutter glasses that are synchronized with the images shown on the display. Additional active shutter glasses can be purchased separately.

Premium Monolithic Design
Complementing the BRAVIA LX900’s high performance display features is its sleek premium Monolithic design. The Monolithic design is Sony’s new aesthetic direction for its home entertainment collection in 2010. BRAVIA LX900’s screen flows seamlessly into its bezel in a frameless design, offering viewers an engaging new cinematic experience, in addition to being a conversation piece in any living space.

BRAVIA Internet Video & BRAVIA Widgets with Wi-Fi Connectivity 
Apart from being a revolutionary 3D TV, the BRAVIA LX900 is also capable of high performance as a regular Full HD LCD TV with value-added features. The BRAVIA LX900 offers hours of endless entertainment to users with the BRAVIA Internet Video & BRAVIA Internet Widgets features.

Intelligent Energy-saving Features
Keeping the environment in mind, Sony has equipped the BRAVIA LX900 with energy-saving features such as the Intelligent Presence Sensor and Light Sensor. The Intelligent Presence Sensor switches the TV to Picture Off Mode when it cannot detect faces within a certain range of the TV. This is a great tool especially for users who leave the room and may forget to come back to turn off the TV or for people who doze off in the middle of watching a show. On the other hand, the Light Sensor automatically adjusts the picture brightness according to the amount of light available in the viewing environment, thus lowering power consumption when viewing in a dimly lit room. Additionally, the BRAVIA features several Eco Settings including the Energy Saving Switch and Edge-lit LED backlight technology that helps to reduce power consumption while improving upon backlight performance as compared with conventional CCFL backlight TVs.
 
About Sony Electronics Asia Pacific Pte. Ltd.

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing S. E. Asia, Oceania, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$78.9 billion for the fiscal year ended March 31, 2009. Sony Global Web Site: http://www.sony.net/ 

About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.