ULT FIELD 3

This video introduces the Sony ULT FIELD 3 wireless speaker and highlights its key features.

The video begins with an animated “ULT POWER SOUND” logo.

A close-up shot of the speaker tracks it as it turns to reveal itself, under the text “PORTABLE SPEAKER”, “ULT FIELD 3” and “ULT POWER SOUND”. The scene quickly transitions through a montage of scenes, including monochrome footage layered with the “ULT POWER SOUND” logo, as we are introduced to a group of two women and a man, heading to the beach with their ULT FIELD 3 speaker.

As they run and dance from their motel, we focus on one of the women carrying the speaker via the supplied shoulder strap, overlaid with the text “Portability” and “Just grab and go.” The scene changes to a beach, where they are setting up a parasol in the sand. The three dance, with the speaker slung over the man’s shoulder, captured using a low-angle camera shot, with text “Shoulder Strap” and “Carry around with ease.”

The video transitions through a sequence of retro-style video effects, including multiple “ULT POWER SOUND” logos and the text “ULT FIELD 3”.

They continue to dance along the waterline before the shot transitions through a close-up of the speaker and spins into an extreme close-up of the ULT button on the speaker being pressed. When the button is pressed, the camera focuses on a woman’s face as her hair blows back dramatically, accompanied by the text “Massive Bass and Powerful Sound.”

The video continues with a sequence of the group dancing, including a man holding a rubber ring and a woman wearing snorkelling goggles while carrying the speaker. Another woman films the scene with a handheld camera. The camera then zooms in on the Sony logo on the speaker, with the text “ULT POWER SOUND” appearing on screen. This transitions to a frame where multiple “ULT POWER SOUND” logos overlay the visuals, with the “ULT FIELD 3” text prominently displayed at the centre.

The next shot shows the speaker placed on the beach, dusted with sand, accompanied by the text “Dustproof.” As the group continues dancing, the speaker is accidentally dropped near the water’s edge. The camera zooms in as the speaker submerges, with the words “Shockproof,” “Waterproof,” and “Rustproof” appearing on screen. The scene resumes with a low-angle shot of one of the women pulling the speaker out of the water.

The video transitions to a beachside street, where the women are on bicycles and the man on a skateboard, with the speaker slung over his shoulder. A close-up of the man with the speaker is followed by a sunset transition to a night scene of a starry sky, with the text “Up to 24hr Battery Life.”

The scene transitions through retro-style handheld camera shots to a nighttime picnic on the beach with the speaker, deck chairs and fairy lights. The “ULT POWER SOUND” logo stretches and animates to fit the screen. The video concludes with fast cuts of various scenes on the beach, with the text “Massive Bass. Ultimate Vibe.”, followed by a product shot with the “ULT POWER SOUND” logo and the title “Party Speaker ULT FIELD 3,” then the animated Sony logo.