(SOUTH EAST ASIA, 3 March 2021) – Sony has announced “Pawgraphy”, an initiative that encourages paw parents to celebrate the love of their furry four-legged companions through the lens of photography and casual video shooting by posting pawsome photos and videos of themselves and their fur kids on social media.

Recently, people in South East Asia have been spending much more time at home whether it be work or play. This has resulted in an increase in pet ownership and a trendy new wave of pet owners sharing photos and videos of themselves with their pet on social media platforms. This allows them to remember the moment and share these wonderful memories with their family, friends and other pet lovers. Some pets even have their own Facebook and Instagram accounts to update their fans on their daily lives.

Sony will also be providing platforms for pet owners to learn about their camera offerings in real time to master the art of shooting photos and videos of themselves with their fluffy companion. Pet owners can also enhance their social media content and make them stand out, using Sony’s advanced camera offerings.

Engaging with the Pet Lover Communities

Sony is committed to the pet photography and videography market and will continue to support and engage pet lovers to empower them to easily capture memories and moments of them with their beloved pets.

Pawgraphy Microsite

Pet lovers can visit the tailor-made Pawgraphy microsite crafted by Sony to access a bevy of resources and tutorials made to enrich paw parents aspiring to take beautiful photos and videos of them with their pets. Among these will be a basic introduction to pet photography and casual videography, aimed at inspiring beginners to strive for quality. Other users can make use of videos containing tips and tricks for pet photography and videography as well as gear recommendations to best suit the bespoke needs of their Pawgraphy journey. In the future, these will also be accompanied by Pawgraphy workshops so pet lovers can enrich their skills and learn together on how to take better photos and videos of them with their fur babies.

Introduction/Tutorial Videos

A limited series of videos containing practical tips and tricks for pet photography and videography hosted by pet owner and photographer – Ainsley Yip and pet owner and videographer Shawne Koh, will be made exclusively available on the microsite. Designed to help casual photographers and casual video shooters capture stunning photos and videos effortlessly, these videos will cover a variety of topics such as:

• Low Light Photography
  • A video designed to teach casual pet photographers to make the most of a limited lighting situation. Additionally, it covers the best settings on cameras to shoot in the dark as well as how to transfer pictures to phone instantly while shooting.
• Outdoor Photography
  • A crash course on how to capture high intensity action shots at the beach and in parks. This comes coupled with how to capture interesting expressions and poses and how to ensure photos are not blurry during these brief explosive moments.
• Home Photography
  • Practical advice on how to engage pets and create both stationary and action shots at home. As well as this, techniques to achieving nice composition at home and easy picture transfer tutorials are also shared.
• Casual Pet Videography
  • Tip and tricks on how you can shoot your pet and yourself into awesome video clips

Sony’s Advanced Offerings Simplify Professional Photography

For the Pawgraphy initiative, Sony has the Alpha 7C full-frame compact camera that can turn the work of a casual amateur photographer into beautiful professional grade photographs and the ZV-1 digital camera which can help a casual video shooter create inspiring high quality videos of themselves and their pets. These cameras are bounds better than usual smartphone cameras in the market. The ZV-1 is ideal for capturing casual videos while the Alpha 7C brings professional looking pet photographs to everyday pet owners, no matter their level of experience.

More details on the cameras can be found here:

Alpha 7C: Link
ZV-1: Link

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About Sony Electronics Asia Pacific Pte. Ltd.

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing Asia, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com.

About Sony Corporation

Sony Corporation is a creative entertainment company with a solid foundation of technology. From game and network services to music, pictures, electronics, image sensors and financial services – Sony’s purpose is to fill the world with emotion through the power of creativity and technology. For more information, visit: http://www.sony.net/.

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