Look your best with your furry friend in
stunning photos and videos.
pet moment captivating
Image quality your pet deserves
Unlike smartphones, cameras empower you with bigger sensors that
create beautiful background blur around your pet and maintain stunning image quality even in
Capture authentic expressions
From slobbery kisses to puppy eyes, put the focus on your pets'
unique personalities with the Alpha 7C and ZV-1's AI-powered functions such as lightning-fast
autofocus, reliable stabilisation and animal Eye‑AF.
Social media sharing made easy
The camera features Vertical Video Shooting that records to
social-friendly formats in camera. And with Wi-Fi transfer capability, sharing proud moments of
your furry kids has never been quicker or easier.
Your pet is its own unique individual so highlighting these personality traits truly
makes for the pawfect photo. Let the Alpha 7C help you nail the shot easily with professional standard
features in a portable body.
Ever-ready for any outing
Being the world's most compact and lightweight full-frame camera, the
Alpha 7C is truly small, handy and hassle-free. It's easy to take this everywhere with you for spontaneous
pet shoots without adding more to your bag.
No emotion too small
Our pets communicate with us through their eyes and actions. Capture their genuine
emotions with Real-time Eye Autofocus for animals which intelligently track the eyes to ensure sharp focus
With the camera's large sensor and fast shutter speed, it's easy to capture your
pet's true nature. Freeze all their different expressions and poses that might happen within just a few
seconds by shooting at 10 frames per second.
As energetic as your pet
Take more than 200 pictures just by holding down the shutter button.
The camera's industry leading battery life will keep you well prepared through the day so you don't miss
Professional-looking photos for proud pet parents
With a large camera sensor that is more than 30 times the sensor size of an average
smartphone, professional looking images of your pet with beautiful background blur can be captured by
everyone anytime, anywhere.
The night is still young
A camera with a large sensor helps capture high quality pet shots
even when it gets dark. Create different looks in low light environments that add vibrant colors and
artistic background blur to your pet photos.
Your pet deserves more love!
Turn your pet into an internet star. Transfer photos wirelessly to your phone after,
or even while you're shooting, with just a tap on the camera. Sharing instantly with friends or to social
media is as effortless as using your phone.
Maximum creative freedom with your furkids
Different adventures provide many opportunities to show your pets in different ways.
Switch up your shooting style by changing the lens on the Alpha 7C to match the occasion and showcase
Lenses used on this website:
FE 28-60mm F4-5.6 (SEL2860) kit lens for versatile zoom from wide angle to close ups.
FE 50mm F2.5 G (SEL50F25G) and FE 85mm F1.8 (SEL85F18) lenses for beautiful image quality and background
Pawgraphy tips and tricks
In this series of 3 tutorials, pet owner and pet photographer Ainsley
shares her secrets to capturing stunning photos easily.
Learn how to take action shots at beach or park, and capture interesting
expressions and poses with absolute clarity and sharpness.
Learn how to engage your pets, achieve nice composition and take action shots in
your home. Plus, how to transfer your photos from camera to phone.
Learn how to take interesting pictures using existing lights in cafes, adjust
camera settings to shoot in the dark, take pictures of multiple pets, and instantly transfer photos
from camera to phone while shooting.
More pet snaps
Click in to view full image and lens settings used.
Check out these Alpha 7C owners and their pawgraphy journey
Showcase your pet's spirit more accurately in videos. Paired with the VCT-SGR1 shooting
grip, the Digital Camera ZV-1 makes high-quality video recording so easy.
Never miss a pawfect moment
Real-time Tracking locks on your pets in action so that fleeting
moments are never missed.
Watch your pets in slow motion
Want to add more dynamics in pet videos? Use the Super Slow Motion feature to
dramatise action‑packed moments!
Play around with the background focus
With One-push Bokeh Switch, you can shift between clear and blurred
backgrounds to add some dynamic depth to your videos with the click of a button!
Capture sounds clearly
Sounds can enrich a memory. The built-in microphone offers clear audio recording so
that you can rewatch these treasured moments and share them to the world!
Create unique shots from different perspectives
From a selfie to low-angle shooting from your pets' eye level,
recording from a variety of angles is easy with the Vari‑angle LCD Screen. Pair with the
VCT‑SGR1 shooting grip for truly effortless shooting!
Share your proud moments online
Show off your pet online! Vertical Video Shooting allows recording in social
media‑friendly formats. Transfering to your phone and sharing online is a breeze, thanks to the
camera's built‑in Wi‑Fi.
Pawgraphy tips and tricks
More furtastic moments
Click to watch videos of pets in action
Plug and live-stream effortlessly with the ZV-1!
Showcase your love between your pet and you in real time.
With live-streaming, you can truly display the authentic love between you and
your pet anytime, and interact with paw parent friends simultaneously! The
ZV-1 makes the live-streaming experience effortless with USB Video Class
(UVC) and USB Audio Class (UAC) support. Just by plugging the camera into a computer via the supplied USB cable,
you can stream high quality sound and video captured through the ZV-1.