Passion, creativity and focus - that's what these successful women have in common. Take a peek into the world of these successful ladies and embark on a journey with them and the RX100.
Joanna Soh
Leading Fitness Youtuber in Asia


With over 1.2 million subscribers and 110 million views, Joanna is a leading fitness YouTube personality in Asia and was acknowledged as the top “Health & Fitness” influencer in Malaysia at the Influence Asia Awards 2017.
Over the span of 4 years, Joanna has grown her channel immensely and gained a loyal following with her wide variety of fitness related videos ranging from workouts, nutrition, health tips and vlogs. Her passion for fitness and to produce content actively is not only shown in her videos but through her frequent social media postings as well, allowing the audience to interact closely with her and resonate with her down to earth personality.
Read how Joanna stays at the top of her game, with the RX100 V.
I used to be extremely inactive. It wasn't until when I left home for college, that I had to be independent. Living on your own, not knowing how to cook, eating out constantly, sleeping late and just not really caring about my health led me to put on some weight. When I was introduced to the gym, I wanted to learn everything I could in order to improve my well-being. I focused on my fitness, and eventually attained my personal training certification.
In my early adulthood, I was faced with a difficult choice. I loved my job as a TV Producer but working full time as a producer meant that I can't focus on my passion for fitness and provide workout trainings. At the same time, people were consuming a lot more content online and I felt there was an opportunity in the market for me to start educating people by sharing workout videos, healthy recipes, fitness and nutrition tips to a much wider audience.
I took the courage and made the choice to leave my full-time job, bought myself a small video cam, some lights, began filming and producing YouTube content. For four years, I did everything on my own. Now, I'm blessed with a small team to assist me.
Take One day at a time. Every workout you do, every healthy meal you eat and every positive habit you practice on a DAILY basis, will shape the person you will eventually be.
Make it Fun. If you absolutely hate going to the gym, then don't! Keep trying different things and make it fun, because you should be looking forward to your workout, not dreading it!
Keep it simple! Mirror one of my 5 minute YouTube workout videos from the comfort of your own home, or even just set a goal of hitting 10,000 steps a day is a great start.
Find your focus, and move towards your goals! In order to achieve anything, you got to direct your focus and take the necessary actions and steps towards it. Don't think or worry about what will happen in a month or a year, just focus on doing what you can to get closer to where you want to be every single day. Remember, your focus determines your reality. I choose to focus on the possibilities for success, not on the potential for failures.
It has made me more spontaneous and create vlogs more often to share a more personal side to my followers. I enjoy having features such as the fast focus and face recognition all packed into the RX100 V. It allows me to be more on the go, click and shoot without planning. Having the ability to take 4K videos also allows me to safekeep and future proof some of my personal moments captured with the camera.
I really like the fact that it's super compact with all the professional features packed with a great sensor, making it ideal for me to put it into my bag and travel with everywhere I go. All this time, I've been giving excuses of not wanting to carry the DSLR around because it's so huge and can be fiddly to set up. With the RX100 V, I get the high quality images I want and have no such worry anymore.
When I'm not working out, I enjoy a nice outing to nearby night markets with my friends, dinner in a nice restaurant, a late jog around my neighbourhood or the nearby Bukit Gasing. With the RX100 V's low light capabilities, I am able to take photos of these scenes at night and share them with my Instagram following instantly via the camera's built in Wi-Fi. These activities allow me to catch a breath and refocus during my tight schedule.
Shooting videos on the RX100 V in slow motion is an absolute treat! It allows me to capture fleeting moments, and also show me different perspectives on daily activities. Be it clowning actions, or capturing precise details, I am able to share different stories to my audience on an even more personal level.
Alice Aujanasarun
Renowned Illustrator and Designer


A passionate illustrator & designer, Alice's vibrant personality and unique artwork has captivated over thirty thousand Instagram followers from around the world. At the same time, she is an avid traveler who loves exploring the world around her, near or far, for exciting scenes that inspire her fans and her work.
Whether she's working on commissioned art pieces or collaborating with fellow artists, Alice has managed to stand out from the crowd by adapting to the latest trends while staying true to her art style. Her unwavering dedication to her work has led to over five art exhibitions and a professional breakthrough when she was invited to illustrate for Vogue Thailand. Despite her success, Alice has never lost focus on her passion for illustrating and design, and continues to challenge herself.
Discover how Alice takes advantage of the RX100 V to stay focused and be inspired.
Ever since I was a child, I have always loved drawing and painting. It is difficult to pinpoint one specific moment that defined my career as an illustrator, but one of the biggest breakthroughs I had was when I received an opportunity to illustrate for Vogue Thailand. It took multiple art submissions, assessments and shortlisting, but I was eventually selected to work with Vogue. From then onwards, one opportunity led to another and I am thankful to be doing what I love on a daily basis.
All of my artwork starts with the same step - finding inspirational moments. However, moments are fleeting and I want to be able to digest them at my own time. That's why Sony's RX100 V is crucial to my artwork creation process. It grants me the ability to capture moments easily, and revisit them. The camera's compact size and lightweight means that I am able to bring it along wherever I travel and capture great looking photos whenever I embark on a journey for inspiration. I am then able to draw inspiration from the photos I take and create an artwork.
I get inspired from any and all forms of life, be it from people passing by on the streets of Bangkok, my neighbourhood environment, or the traveling and diving trips that I go. I do get inspired a lot by my circle of friends. Their personalities and dressings often lead me to discover new things that can be applied to my artwork.
Often times, artists and illustrators can be pressured into changing our artwork drastically to appease another person's opinion. It takes time and effort to balance our own creativity and external influences, but always remember that there is an audience out there that appreciates the uniqueness of our art. Find your focus, and stay true to your artistic perspectives. So keep posting your artwork everywhere, there are people who put value into our art. Don't give up!
I am someone who loves taking a ton of selfies. Be it a selfie with a breathtaking scenery or fun wefies with my friends, the RX100 V handles my needs with ease. The 180-degree tilt screen is easy to use and allows me to capture beauty seamlessly, and never compromises on resolution and quality. With the tilt screen, I can also easily review and make sure I look good too!
I also love how compact the camera is, allowing me to bring the camera along conveniently with the soft carrying case, which is a stylish fashion accessory I adore!
The camera's built-in Wi-Fi feature is extremely valuable to me. With my Instagram following, it's about delivering fresh, trendy and creative content at a quick turnaround. When I have difficulty accessing and sharing my photos and videos quickly, my audience's interest may quickly dissipate. With the Wi-Fi transfer, I am able to share content and interact with my audience swiftly, without compromising on photo and video quality.
I used to have difficulties capturing fast moving scenes, with the photos ending up blurry or missing the object entirely. With my RX100 V, these concerns have disappeared. The camera's 0.05 second Fast Autofocus allows me to capture interesting and fleeting moments, be it fast moving vintage cars during my travels to jump shot wefies with my close friends. Thanks to the RX100 V, I can draw novel inspiration from different photo perspectives and elevate my artwork further.
Beatrice Tan
Founder and Creative Designer of fashion label KLARRA


It was in her early 20s that Beatrice first started out as a fashion blogger as a means to share her passion for fashion. Coupled with her belief that good fashion can empower women, Beatrice opted to venture into her own fashion label after her tertiary studies in business and finance. Her decision led to the founding of KLARRA in 2014, a homegrown modern womenswear brand with a mix of work, casual and occasion wear.
As founder and creative director, Beatrice takes a hands-on approach onto all aspects of the label, from meetings with manufacturing suppliers overseas to brainstorming with her design team. KLARRA has since blossomed with over 500 designs with retail presence in Singapore and Malaysia, and a strong online base of international customers.
Founder and Creative Director of fashion label KLARRA Beatrice Tan shares about the inception of her Singapore homegrown company, and how her new RX100 VI has added value to her journey.
I have always been passionate about fashion since my early blogging days, keeping an eye out for interesting fashion and capturing photos with my RX100 cameras. Following the completion of my business & finance degree, my first job was working in a corporate bank. At that time, I lamented the fact that there was a lack of good, modern women's workwear choices. Coupled with my passion for fashion, I was inspired to start KLARRA, a Singapore homegrown fashion label that allows me to create womenswear that aims to add value to individuals and improving their quality of life.
As founder and creative director, I have a lot of freedom in terms of decision making. However, this can be a double-edged sword without finding focus. There are days that are filled with uncertainties and doubts, or times when I'm burned out due to irregular and prolonged working hours.
It wasn't easy to overcome these challenges early on as I was still discovering myself during the entrepreneurship journey. I learnt to play to my strengths while concurrently working to improve my weaknesses, and found healthy avenues to release stress and frustration. Aside from reading and running, I have a habit of revisiting heartwarming photos that I captured with my RX100 to remind me of how far I have come and the greater importance of staying focused.
Success starts with finding your focus. Knowing that what we do can directly impact on customers and create value for them. Knowing that there is a group of like-minded individuals supporting the brand and a passionate team working together. All these allow me to stay motivated, and to channel my energy to focus on my goal for KLARRA - to expand beyond the local market into a well-regarded regional womenswear fashion label.
I count myself as a loyal fan of Sony's RX100 series, having used the various editions of the camera for numerous years! From the very first generation of the RX100 to the recently released RX100 VI, I own them all and have shot tons of photos and videos for my social media. The RX100 cameras have also been instrumental with my work, be it capturing photos of fashion items, beautiful fabrics I come across, or individuals with a fashion sense that I feel inspired by.
Regardless of edition, one of the best things that has remained consistent about the RX100 series is how compact and small the cameras all are but still retaining the 1-inch large sensor that is unseen in smartphones. In the fashion industry, it is critical for me to capture a wide range of color palettes consistently. The dependable quality I know I will receive from the RX100 is what makes me return, and with every upcoming RX100 release I know that there will be groundbreaking features that I can look forward to explore.
With frequent work travels, I need a camera that can capture crisp and precise details in different locations under various conditions, which smartphones can have difficulties emulating. With a range of impressive features, my Sony RX100 VI does it all with the same compact convenience. The ability to capture far away objects with exceptional image quality used to be challenging, but the RX100 VI's new 8.3x zoom grants me the ability to capture great images from afar that I wouldn't have been able to.
Sony's RX100 VI also has great low light performance that allows me to take photos in darker settings with the same precise details as though it were day time. These amazing features coupled with the fact that the camera remains pocket sized, makes it an easy choice for me to opt for the RX100 VI every time.
One of my favorite feature of the RX100 VI is the touch focus and touch shutter, newly introduced to the series. Tapping the monitor to find my desired focus onto a particular object is very useful as it allows me to capture objects in different focus, and the ability to touch shutter allows me to take photos with comfort and convenience.
Another RX100 VI feature I regularly use is the tilt screen. Unlike earlier editions of the RX100, I am now able to tilt 90-degrees downwards, which has proven to be extremely useful for my flat-lay shots. Be it an arrangement of fashion equipment or a range of colorful clothing materials, I capture thematic flat-lays with ease and retaining the original texture of the objects on shoot.