Find out how Baron shoots corporate videos with the AX700 in the behind-the scenes video below. The AX700 comes equipped with professional features such a 1.0 type sensor, 12x optical zoom, built-in ND filters and more, packed in a compact sized body.
Click here to watch the full video.
1. Why did you choose to use the AX700? How are you using it for your work?
We value a camera that’s specifically built for video shooting with a small form factor and we found that in the versatile AX700. It packs a long zoom in a lightweight, compact body and it comes with a wide range of professional features built-in. The AX700 is perfect for outdoor run & gun situations. In the studio, it performs admirably and integrates seamlessly with our existing gear - whether it’s audio, lights or stabilisers, the AX700 fits right in. Our work takes us to challenging and remote locations and I’m happy to say the AX700 handles these locations very well, especially in our hot weather. It doesn’t overheat and has great battery life.
Lightweight body ideal for hand held recording.
Lens ring allows for manual adjustment of focusing or zooming.
2. What are the Benefits/Features in the Handycam that are relevant in your area of work?
4K resolution is integral to our workflow and the AX700 shoots 4K with a built-in 12x optical zoom lens. This allows us to work with a wide focal range without having to pack additional lenses.
The AX700 comes equipped with professional features such as manual dial and buttons which allow swift, easy adjustments of Iris, (Aperture), GAIN/ISO and Shutter Speed.
Simple but thoughtful design features like the physical buttons let us operate the AX700 in darkness. For corporate interviews, I can manually control the audio levels. There’s a mic and headphone jack for working with audio gear. This is a fully manual camera and I appreciate that I can individually adjust all exposure settings.
Without ND filter
With 1/16 ND Filter applied
AX700 built-in ND Filters to adjust the light level entering the lens.
During outdoor shoots, the built-in ND filters help us manage exposure levels even better. If you’re looking to colour grade your footage, the AX700 comes with Picture Profile that has S-log2 and S-log3 in just a couple of clicks away.
3. Why would you recommend the AX700 to other industry professional?
The AX700 keeps a production team working efficiently to produce professional quality videos. Every camera deserves to have some TLC but the AX700 is a workhorse that keeps pace with your team whether you’re a one-man operation or a multi-camera production. You’ll find it effortless to fit the AX700 into your workflow and who knows, it may give you the TLC you deserve.



