By pixel super resolution technology
Sony Raises the Bar Again: By Pixel Super Resolution Technology

Advances in digital photography occur with increasing frequency and Sony continues to lead the industry with cutting-edge innovation. Now, our By Pixel Super Resolution technology adds new meaning to the word "quality", making possible rich, superbly detailed photos never before experienced in the digital camera market. By analyzing images pixel-by-pixel (and the correlation between adjacent pixels), patterns are categorised via a Sony-developed database, with image processing optimised accordingly. The results are nothing short of startling, with improved edge sharpness and outstanding reproduction of subtle textures and tones.