See The World Through Different Lenses

See The World
Through
Different Lenses

A new lens can open new avenues for
Creative expression and inspire newfound emotions.

Discover the best lenses for you.

Shot on 55mm F1.8 ZEISS Lens

55mm F1.8 ZEISS Lens

See The World
Through
Different Lenses

A new lens can open new avenues for
Creative expression and inspire newfound emotions.

Discover the best lenses for you.

Shot on 24-105mm F4 G Lens

24-105mm F4 G Lens

See The World
Through
Different Lenses

A new lens can open new avenues for
Creative expression and inspire newfound emotions.

Discover the best lenses for you.

Shot on 16-35mm F4 ZEISS Lens

16-35mm F4 ZEISS Lens

See The World
Through
Different Lenses

A new lens can open new avenues for
Creative expression and inspire newfound emotions.

Discover the best lenses for you.

Shot on FE 24-70mm F4 ZA OSS

FE 24-70mm F4 ZA OSS

See The World
Through
Different Lenses

A new lens can open new avenues for
Creative expression and inspire newfound emotions.

Discover the best lenses for you.

Shot on 20mm F1.8 G Lens

20mm F1.8 G Lens

See The World
Through
Different Lenses

A new lens can open new avenues for
Creative expression and inspire newfound emotions.

Discover the best lenses for you.

Shot on 16-35mm F4 ZEISS Lens

16-35mm F4 ZEISS Lens

See The World
Through
Different Lenses

A new lens can open new avenues for
Creative expression and inspire newfound emotions.

Discover the best lenses for you.

Shot on 35mm F1.4 G Master Lens

35mm F1.4 G Master Lens

See The World
Through
Different Lenses

A new lens can open new avenues for
Creative expression and inspire newfound emotions.

Discover the best lenses for you.

Shot on 24-70mm F2.8 G Master Lens

24-70mm F2.8 G Master Lens
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PRIME

ZOOM

Why choose a prime lens?

A Prime lens is one that has a fixed focal length. There is no zoom ring on the lens, so the focal length always remains the same. If you want to get closer to or further away from your subject you would physically have to do so. Instead, it delivers incredibly detailed photos and enable impressively large apertures. They are also generally lighter and more compact than their zoom equivalents.

Can I Use a Full Frame E-Mount Lens (aka FE Lens) on a Camera with an APS-C Size Sensor?

Yes, you can use an FE lens on an E-Mount camera that has an APS-C sensor. The image in the centre of the lens is automatically cropped to the APS-C size, so there are no dark corners surrounding the picture to cause vignetting. While Sony E (APS-C) lenses can be used on full-frame bodies, a 1.5x crop will be applied automatically.