SEE WHAT SMALL CAN DO
The full frame advantage
When it comes to photography, sensor size is king.
With a large full frame sensor like the one in the Sony's Alpha 7C, you'll be able to capture more light with every snap, giving you greater dynamic range, better low-light performance and higher quality images beyond what smaller sensors are capable of - all in a compact body that's responsive, intuitive and durable.
Small is often shrugged off as insignificant. Unimportant.
But it's the littlest moment that leaves the greatest impression.
Big may be a heavyweight, but small is nimble
and surprisingly powerful.
The smallest gestures can hold the biggest meaning.
It's time to change the way we think about small.
And see what small can do.
Little things that count
Smart and thoughtful features that make
every shooting experience fun.