Inspiring Female Alpha Photographers
Veron is a freelance photographer based in Singapore. She began her professional career in 2017 shooting portraiture and architecture around the region. Since then, her clients have expanded to airports, property developers, hotels and resorts.
1. Please describe your photography style and why you have chosen this as your specialty.
I am probably best known for my architectural photography. I love modern architecture in all its forms and Asia is a great place to photograph them. The great surge in economic activity has spawned so many great architectural masterpieces to capture. The way natural light strikes these amazing structures inspires me and I am driven to capture it through my eyes.
Alpha 7 III | FE 12-24mm F2.8 GM | 24 mm | 1/200 sec | F5 | ISO 100
Alpha 7 III | FE 12-24mm F2.8 GM | 12 mm | 1/200 sec | F4.5 | ISO 100
2. Tell us more about your photographic journey. What got you started?
I started taking pictures of interesting buildings that caught my eye and posted them on Instagram. That resonated with people around the world and many thought I was an architect. Since then I have not stopped snapping.
I love the interplay between steel structures and light. I have a unique perspective through my eyes and lens. I am thankful and grateful for the opportunity to collaborate with Sony which has helped me so much in my photography journey.
Alpha 7 III | FE 12-24mm F2.8 GM | 12 mm | 1/10 sec | F22 | ISO 100
3. The world has been enriched by the diversity of photographers today. What are the key challenges you face at work, and how do you overcome them?
My biggest challenge is getting the image right in camera and not relying on extensive post editing. The only edits made involve saturation, brightness, highlight and shadow content. This ‘keeping it real’ approach has made my imagery authentic and relatable. I prefer to spend more time behind my
Alpha 7 III camera than behind my computer, and its great ease-of-use and image quality has made that possible. The wide-angle G Master lenses are perfect for architecture photography thanks to their excellent perspective control and amazing resolution across the frame – there’s simply very little correction to be done in post.
4. Tell us about your favourite photo or photos series. Why do you like it? Tell us about the creative process.
Photographing the Flower Dome in Gardens By The Bay is a joy. For an architectural photographer like me, the mix of the steel-lined glass dome, the amazing fauna-and-flora and the flow of human traffic is just beautiful. The best time to shoot here is probably during midday when the sun creates a beautiful mesh shadow that complements the powerful steel dome above. I often include a human element in my architectural imagery. For me the lone masked figure walking in the dome adds an air of mystery that elevates the shot.
Alpha 7 III | FE 12-24mm F2.8 GM | 12 mm | 1/2500 sec | F2.8 | ISO 100
Alpha 7 III | FE 12-24mm F2.8 GM | 12 mm | 1/800 sec | F3.2 | ISO 100
5. What advice do you have for aspiring photographers?
Believing in yourself is very important. Photography is largely based on your unique sense of style and aesthetic. This is probably harder to acquire than technical skill. Of course, we all try to improve technically as a photographer but stay creative and work towards your own style.
Alpha 7 III | FE 12-24mm F2.8 GM | 24 mm | 1/320 sec | F4.5 | ISO 100
6. Tell us, what’s in your camera bag and why do you choose to bring these items with you?
Alpha 7 III,
FE 12-24mm F2.8 GM and
FE 85mm F1.4 GM are always in my camera bag.
The Alpha 7 III is a great camera with its excellent image sensor and ergonomic design. I love the way I can handhold the camera comfortably without strain. For architectural photography, my lens of choice is the FE 12-24mm F2.8 GM. I love it for the versatility and the excellent distortion control. This means I do not have to spend long hours editing in post-production. The colours captured are also so natural and accurate. Combined with the Alpha 7 III, I have a great tool for architecture shoots.
I also love the way the Alpha 7 III’s Real-time Eye AF gets the eyes perfectly in focus so quickly and accurately. Combined with the FE 85mm F1.4 GM, I love using it for street photography.
Alpha 7 III | FE 12-24mm F2.8 GM | 24 mm | 1/160 sec | F4 | ISO 100
7. How has the Sony Alpha system helped in achieving your vision?
Sony's Alpha system certainly helped me achieve eye-catching architectural shots effortlessly, especially in high-contrast lighting situations.
The Alpha 7 III’s sensor has such great dynamic range, the highlight and shadow areas of my shots all retain excellent detail. Even after cropping, the images have enough resolution for use.
Most importantly, the Sony Alpha system frees me from technical concerns and allows me to focus on being creative.