Awarded for Innovation
Sony's innovative Translucent Mirror Technology has created
waves in the world of technology, winning awards along the way. See
the honours that have been given to the cutting edge a (pronounced
alpha) A-mount SLT (Single-Lens Translucent) camera.
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Translucent Mirror Technology has been Named 'Best Imaging
Innovation' at this year's prestigious TIPA Awards, Judges at
Europe's leading photo industry awards praised SLT cameras by Sony
for their high-speed phase detection autofocus, burst shooting
performance and compact size.
Read more about Sony's win in the TIPA Awards 2011
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"The A55 is a great dSLR for budding sports photographers who want a fast-performing camera that can focus quickly on moving subjects."
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“The A55 is a promising dSLR that has innovation written all
over it. From the utilization of a translucent mirror for a faster
burst mode to the EVF and onboard GPS, this Alpha is clearly
differentiated from the competition.”
Read more about Cnet Asia's Top 10 Cameras of 2010
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“A.K.A. the camera that never blinks…. with an ingenious
translucent mirror that stays put. That means you can shoot up to 10
perfectly focused photos a second and record HD video that never
goes blurry.”
Read more about Time's 50 Best Inventions of the Year
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From TIME® Magazine, November 15, 2010 ©
2010 Time Inc. Used under license. Time Magazine and Time Inc. are
not affiliated with, and do not endorse products or services of,
SONY
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“The Sony SLT-A55 is an excellent all-rounder with a
comprehensive feature set. The translucent mirror technology gives
it an innovative touch and the best live view AF on the market.”
Read more about the DPREVIEW Gold Award
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“The decision of our editors was unanimous: It could only be
Sony's unique take on the single-lens reflex.”
Read more about Popular Photography's 2010 Camera of
the Year »
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