Believe that curiosity is the key to creativity. Believe that anything you can imagine, you can make real.

"Do what has never been done before." "Always stay one step ahead." These expressions have underscored our corporate philosophy since the very beginning, and have always represented the backbone of Sony's design philosophy of "building high-performance, easy-to-use and beautiful products with a distinctive Sony flair." This is the philosophy behind the long line of Sony design.

The fun and whacky Oli Pettigrew returns to host the latest season of Sony Style. Join him on his adventures as he crosses from Los Angeles to Japan and Australia to bring you more celebrity exclusives, rare giveaways, and a sneak preview of the newest Sony gadgets in the fourth season of the snazzy lifestyle magazine show.

Take panoramic 3D pictures with your Cyber-shot camera with just a sweep of your hand, then play them back on a compatible 3D TV and you’ll be amazed by the depth, clarity and realism. This is true 3D photography, all from a single-lens, compact camera – a world first from Sony.

Join host Oli Pettigrew for the third season of Sony Style where he’ll take you through the latest events, personalities, and gadgets in his trademark fun and whacky way. This latest season also sees the introduction of a new sports segment alongside your usual favourites!

The S-Frame with CRYSTALLIZED™ – Swarovski Elements (DPF-D72N) combines the best of technology and fashion to bring your photos to life with sparkle and style.

Party-shot™ is the world's first auto-shooting system. It leverages on Sony's Face Detection and Smile Shutter technologies to become an "automatic photographer" that detects the best picture composition and captures the most natural expressions.

Sony has signed an eight-year agreement with FIFA giving it worldwide marketing and promotional tie-ins for events between January 1, 2007 and December 31, 2014 including the flagship FIFA World Cup™ events in 2010 and 2014.