BRAVIA™ LCD TV - Z Series

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NX Series

KDL-46NX700

KDL-40NX700

KLV-40NX500

KLV-32NX500

HX Series

KDL-55HX700

KDL-46HX700

KDL-40HX700

EX Series

KDL-46EX500

KDL-40EX500

KDL-32EX500

KDL-40EX400

KDL-32EX400

KLV-32EX400

KLV-32EX300

BX Series

KLV-40BX400

KLV-32BX300

X Series

KDL-70X4500

KDL-55X4500

KDL-46X4500

KDL-40X4500

KLV-55X450A

KLV-46X450A

KLV-40X450A

ZX Series

KDL-40ZX1

KLV-40ZX1

Z Series

KDL-52Z5500

KDL-46Z5500

KDL-40Z5500

KLV-46Z550A

WE Series

KDL-46WE5

KDL-40WE5

KLV-40WE5

W Series

KDL-46W5500

KDL-40W5500

KDL-32W5500

KLV-46W550A

KLV-40W550A

KLV-32W550A

V Series

KDL-52V5500

KDL-46V5500

KDL-40V5500

KDL-32V5500

KLV-52V550A

KLV-46V550A

KLV-40V550A

KLV-32V550A

KLV-46V400A

KLV-40V400A

KLV-32V400A

KLV-32V400B

S Series

KLV-22S570A

KLV-40S550A

KLV-37S550A

KLV-32S550A

KLV-26S550A

KLV-32S530A

KLV-40S400A

KLV-37S400A

KLV-32S400A

KLV-26S400A

S20 Series

KLV-20S400A

T Series

KLV-32T550A

KLV-22T550A

KLV-32T400A

KLV-26T400A

KLV-19T400W

KLV-19T400A

KLV-40Z550A

Compare With Others

40 inch Z550A Series Full HD BRAVIA LCD TV

The 40" (102cm) Z550A Series BRAVIA LCD TV is truly an action-inspired LCD TV with innovative technologies and clever features incorporated that works synergistically together, elevating your viewing experience to a whole new level.

• Motionflow™ 200Hz (PAL)/240Hz (NTSC)
• Full HD 1080
• BRAVIA Engine™ 3
• Live Colour Creation™
• BRAVIA Sync
• Energy Saving Switch

BRAVIA Engine 3

The revolutionary BRAVIA Engine 3 uses a new high definition video processor that reproduces images with impressive depth, vibrant colours with true-to-life tones, and high-definition images with amazing clarity. With the BRAVIA Engine 3, you can now enjoy clear and vibrant images in finer detail from both SD and HD sources.

Motionflow™ 200Hz

Motionflow 200Hz is the world’s first quadruple speed 200Hz frame rate conversion that helps to improve the clarity of fast-moving objects on screen. It creates three new intermediate images based on the incoming signal and inserts them between the original pictures and thus images are displayed at a rate of 200 fps.

As a result, Motionflow 200Hz offers sharp and smooth reproduction of fast-moving images especially when you’re watching sports programmes.

Full HD 1080

With High Definition (HD) 1080 recording, the effective scanning line is 1,080, which is more than twice the number in conventional standard definition (SD) format, and video data quality of High Definition 1080p recording is about 4.5 times more.

Energy Saving Switch

BRAVIA’s Energy Saving Switch allows you to stop electricity leakage without having to unplug the AC cord from the outlet. The conveniently located switch can cut standby mode power consumption to practically 0W*. This means that you’ll be able to reduce CO2 emissions and trim electricity costs at the same time.

*WE5 and Z550 consumes less than 0.0001W (With Energy Saving Switch OFF)

Live Colour Creation™

Live Colour Creation is Sony’s answer to bringing you realistic pictures with radiant colours and deep accurate tones. With the ability to capture true colours of the source, you’ll be amazed by the wide range of colours that’s presented for your viewing pleasure.

BRAVIA Sync

BRAVIA Sync allows for intuitive one-push play and shutdown as it synchronises with all your other entertainment devices.

MPEG Noise Reduction

MPEG Noise Reduction automatically reduces block noise and improves the edges of characters while at the same time, successfully suppressing noise that usually appears at high contrast edges. Enjoy crisp, noise-free images with sharp edges on BRAVIA’s Series televisions.

*Actual colour and dimension may differ from the screen image

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