16.1 Mega Pixel W Series 8x Optical Zoom Cyber-shot (Black)

In addition to excellent stills, you can also capture high-quality movies using Full HD Recording standard. Thanks to the Optical SteadyShot (Active Mode) feature, the effects of camera-shakes are greatly reduced, resulting in blur-free HD videos for your enjoyment.

With Intelligent Auto mode, snapping a perfect photo is a breeze. For a start, it determines the most ideal settings for different scenes. Intelligent Auto mode also combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that you get beautiful photos, even in challenging conditions like low-light or backlit environments.

Instantly touch-up your portraits with the new Beauty Effect mode, which allows you to make changes to the appearance of your skin tone, eyes and teeth. Say goodbye to blemishes and look picture-perfect in every shot, without having to edit your photos on a computer.

Use the Picture Effect mode to expand your creative horizons and transform ordinary photos into artistic works. With the Cyber-shot W730, Picture Effect can be applied to photos as well as movies, and even in Sweep Panorama mode.