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With Intelligent Auto (iAuto) mode, it automatically determining the optimised settings for different scenes. iAuto mode combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that every shot is perfect, regardless of the shooting environment.
Effortless Panoramic Photos
Enjoy beautiful panoramic shots by sweeping your camera horizontally to create stunning landscape shots, or vertically to capture tall objects. With horizontal images as wide as 7152 x 1080 and vertical images as tall as 4912 x 1920, be swept away by the amazingly detailed shots you can achieve with Sweep Panorama.
Face Detection Technology Superb reproduction of facial areas
Sony's Face Detection Technology will automatically adjust the focus, exposure, white balance and even flash control on multiple faces in the single shot.
4x Optical Zoom Get close to the action
Get sharp images without having to move closer. With the camera’s 4x Optical Zoom lens, you can accurately zoom in on the details when shooting your subjects from a distance.
26mm Wide Angle Capture more even with limited space
Capture more with the impressive wide angle zoom lens of the Cyber-shot W530! Now you can take amazing panoramic images outdoor and superb group shots even in confined spaces with the lens’ wide focal length.