Flagship Cyber-shot™DSC-HX100V

• Cyber-shot™ HX100V with 30x optical zoom; HX9V with 16x
• Optical SteadyShot image stabilisation with Active Mode for significantly reduced handshake, even while walking
• One-touch Full HD AVCHD video and Full HD 50P/60P video
• 16.2 effective megapixel Exmor R™ CMOS Sensor
• 3.0” 921,000-dot XtraFine LCD with wide viewing angle
• DSLR-class high-speed Autofocus
• GPS/Compass
• 3D Sweep Panorama, 3D Still Image and Sweep Multi Angle
• Intelligent Sweep Panorama HR mode captures super-size scenes

(Singapore, 1 February 2011) Forgotten your camcorder? There’s no need to worry. At the touch of a dedicated Movie button, the power-packed Cyber-shot™ HX100V and HX9V from Sony now offer Full HD AVCHD video recording, capturing stunning movies in rich, high definition detail and stereo sound. In addition, both cameras offer Full HD 1920 x 1080 at 50p/60p video capabilities, shooting fast-moving action with exceptional smoothness and clarity.

What’s more, both new HX Series cameras are loaded with cutting-edge innovations by Sony to shoot stills, video and 3D with the quality you’d expect from a bigger, bulkier DSLR camera.

Ideal for travelers and photo enthusiasts, the flagship Cyber-shot™ HX100V features a Vario-Sonnar lens by Carl Zeiss with T* coating on optical surfaces that virtually eliminates flare. This premium lens offers an ultra-powerful 30x optical zoom range for crisply-detailed close-ups of distant subjects. Comfortable to hold and carry, the camera’s styling echoes the body shape and control layout of larger DSLR designs.

Smaller and lighter still, the HX9V offers a high-performance G Lens with powerful 16x zoom range with 24mm wide angle to accommodate virtually any photo opportunity.

Despite their powerful zoom range, HX100V and HX9V can capture crisp, blur-free images with significantly reduced handshake, even while you’re walking along. Featured on both cameras, Optical SteadyShot with Active Mode is a powerful image stabilisation system with ‘3-way shake cancellation’ as found on premium Handycam® camcorders by Sony. You’ll be rewarded with clearer results when you’re shooting handheld, even at telephoto settings where camera shake is most pronounced.

Cyber-shot™DSC-HX9V

The HX100V and HX9V offer a choice of 3D shooting options with 3D Sweep Panorama, 3D Still Image and Sweep Multi Angle. In another Cyber-shot™ first, the 16.2 effective megapixel Exmor R™ CMOS Sensor inside both cameras supports a brand-new Intelligent Sweep Panorama HR (High Resolution) mode. Just press the shutter button and sweep the camera: Cyber-shot™ captures huge panoramic images with an incredible 10480 x 4096 resolution.

Both cameras offer speedy shooting responses you might expect from a DSLR camera. High-speed autofocus locks onto subjects in as little as 0.1 seconds, letting you grab the most fleeting photo moments with ease.

DSLR-like shooting options are further broadened by Background Defocus mode. The HX100V and HX9V can automatically combine two successive frames captured at different focus settings when the shutter is pressed. These are combined to yield a professional-looking image with crisply-focused foreground subjects against a smoothly blurred background.

The advanced imaging possibilities of both HX Series cameras don’t compromise fuss-free operation. Superior Auto mode recognises a wide range of shooting conditions, automatically adjusting settings and shooting a high-speed burst of multiple frames as required in low-light conditions. These are automatically combined within the camera to create beautifully-exposed, low-noise results with virtually any subject – even in challenging low light conditions without flash.

Ideal for travel, holidays and more, both cameras feature an enhanced GPS/Compass function that captures your location and shooting direction. See the results after shooting as exciting online maps with any PC.

The Cyber-shot™ HX100V also features a manual control ring that can be assigned as desired to adjust focus or zoom. It’s ideal for applications like macro photography, where focus can be adjusted precisely while viewing a magnified portion of the image.

New accessories for Cyber-shot™
There’s a choice of elegantly styled carry case options for HX100V and HX9V. Giving easy access to your camera, the design avoids electromagnetic interference with the GPS/Compass function of both cameras. Both cases feature a quality leather-like finish, with a handy pocket for a spare memory card – ideal if you’re shooting lots of HD video. Crafted to protect the Cyber-shot™ HX100V, the LCS-HG case offers extra carry space for an additional battery.

Compatible with the HX9V and several other Cyber-shot™ models[1], the Party-shot™ IPT-DS2 automatically captures smiling, relaxed portraits of everyone in the room – including you. Just touch a button and Party-shot™ starts ‘on demand’ shooting. There’s also support for Intelligent Sweep Panorama with compatible Cyber-shot™ models. Party-shot™ IPT-DS2 comes supplied with a protective cover and dedicated stand.

Cyber-shot™J10
Also new from Sony is the Cyber-shot™ J10 which combines superior image quality with simple, uncluttered operation. The camera sports a powerful 16.1 megapixel CCD sensor, 4x optical zoom lens with 25mm wide angle, Sweep Panorama and Intelligent AUTO to capture precious moments in spectacular detail on the go.

Built on the concept of “Easy to share”, the J10 features built-in USB connector and PMB Portable software which eliminate the need for data transfer cables and enable direct upload of pictures and movies to any computer. Boasting 4GB of internal memory, users can simply start shooting once they take the light and compact J10 out of the box.

New SDHC media cards
All new Cyber-shot™ models are compatible with the latest range of premium-quality SDHC cards by Sony. The perfect partner for your Cyber-shot™, they’re also a great match for SD/SDHC-compatible cameras, camcorders and devices from other manufacturers. The affordable Essential Series and value-added Experience Series are joined by the flagship Expert Series (Class 10) for photo users who demand class-leading capacity and transfer speeds.

The new Cyber-shot™ models and Party-shot™ accessory will be available in Asia Pacific from the following dates:

click here for specifications

[1] The Party-shot™ IPT-DS2 is compatible with Cyber-shot ™ HX9V, HX7, H70, WX10, WX9, WX7, W580 and W570