(Singapore, 7th January 2010) – Sony Electronics Asia Pacific unveils its latest BRAVIA TV range based on a new iconic Monolithic design philosophy and a host of revolutionary display technologies. Leading the way are three new BRAVIA series, NX, EX and BX that not only exude aesthetic appeal, but are jam-packed with advanced technologies to provide unparalleled viewing experiences at home.

“Sony’s new Monolithic BRAVIA range is inspired by our make.believe vision in bringing tomorrow’s technology and design into homes today,” says Mr. Tatsuo Takahashi, General Manager, Display Marketing, Sony Electronics Asia Pacific. “We are confident that these new BRAVIA TVs will spark new ways to enjoy home entertainment.”

BRAVIA NX: The New Experience TV

A presence in any room, the BRAVIA NX series exudes excellence in form and function. Surrounded by sleek brushed aluminum, the sleek glass screen are set perfectly flush with the frame to accentuate the luxurious and meticulous nature of its construction. 

Further, combining the prowess of the Internet and TV broadcasts, the BRAVIA NX series is a web-savvy AV enthusiast’s dream-come-true. With built-in Wi-Fi, the BRAVIA NX series offers users the experience of seamlessly streaming a variety of on-demand Internet content such as YouTube video clips among a number of content providers, the way they now experience TV broadcasted programs. In addition, BRAVIA Internet Widgets lets users keep in touch with the world with configurable and customisable add–ons that allow access to the news, weather and all sorts of information.

Equipped with Full HD resolution, BRAVIA Engine 3 image processor and Motionflow technology of up to 200Hz , users will also get to enjoy their favorite shows off the Internet and cable TV, in smoother, full high definition glory. Furthermore, the Motionflow technology feature is enhanced with Image Blur Reduction to provide sharper, brilliant looking images

BRAVIA EX: Essential TV with high picture quality and energy-saving features

The BRAVIA EX series sports energy-saving features such as Ambient Sensor, LED backlight , and advanced Presence Sensor technologies , minimising power consumption without compromising on picture quality. The Ambient Sensor will automatically adjust the picture brightness, according to the amount of ambient light in the viewing environment, to lower power consumption. Similarly, the Presence Sensor will automatically turn off the picture when the sensor does not detect the viewer’s presence.

Big on performance, the BRAVIA EX series also features Full HD, BRAVIA Engine 3, and Motionflow 100Hz  technologies for smooth, sharp images with fine resolution detail. Users will also be able to enjoy on-demand Internet content streaming with an optional USB wireless LAN adaptor .

BRAVIA BX: The Affordable Yet Feature-packed TV

For users who appreciate the BRAVIA TV’s stylish design and are contented with basic TV features, the BRAVIA BX series is an ideal choice. Like the abovementioned series, the BRAVIA BX series features the design which will add a stylish touch to every living room. It also offers Full HD  resolution, BRAVIA Engine 3 imaging processor, and fuss-free connectivity to other devices among other things.

Scheduled availability of the new BRAVIA range:
 

View the specification chart of NX800, NX700, EX700, EX600, EX500 and EX400

About Sony Electronics Asia Pacific Pte. Ltd.

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing S. E. Asia, Oceania, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$78.9 billion for the fiscal year ended March 31, 2009. Sony Global Web Site: http://www.sony.net/ 

About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.