(Singapore, 7th January 2010) – Sony Electronics Asia Pacific introduces the launch of three pocket-sized bloggie™ cameras. This new range of stylish mobile HD snap cameras allows for the easy capture and uploading of MP4 videos and photos to popular social networking sites, making it easier for web-savvy youths to connect and share with their friends.

The 5.0-megapixel MHS-CM5, MHS-PM5 and MHS-PM5K can record high definition videos of up to 1920 X 1080 resolution, as well as take photos. With a built-in USB arm and embedded Picture Motion Browser (PMB) Portable software, the bloggieTM enables seamless uploading of videos and photos to popular sites such as YouTube™ simply by connecting it to a web-connected PC or Macintosh. With the PMB Portable, users can also easily pre-select images and videos from the bloggieTM before uploading to their personal social media channels, allowing them to video blog easily. From shooting to sharing, the bloggieTM promises an easy-to-use and extraordinary fun user experience.

“Sony recognises that social media is pervasive today, with web-savvy people that are enthusiastically sharing their experiences and memories online via videos and photos constantly,” says Mr. Yosuke Aoki, Assistant General Manager, Digital Imaging Marketing Division, Sony Electronics Asia Pacific. “Designed with these connected individuals in mind, the bloggieTM is a simple to use web companion for anyone who likes to capture photos and videos on-the-go and share these moments with their friends and networks instantly.”

Effortless shooting with the bloggie™

It is not necessary to adjust controls to get perfect pictures - the intuitive bloggieTM feature full auto shooting for an easy imaging experience. Users can capture moving visuals in various optimum settings determined by the bloggieTM – whether it is indoor or outdoor. Additionally, the Face Detection mode and SteadyShot image stabilization technology ensure clarity in all photos and videos.

Designed to fit every pocket, the lightweight bloggieTM is power packed with features and is a perfect companion for individuals who like to stay connected with their friends by sharing their precious moments online. The unique vertically designed bloggieTM also come with an expandable Memory StickTM and SD/SDHC memory card slot such that users can experience the full benefits of bloggieTM with their preferred choice of storage capacity. With a 32GB Memory StickTM, users can record up to 5 hours and 20 minutes worth of high resolution videos, thus enabling the creation of an expansive library of movies and images to share with their family and friends.

MHS-PM5 and MHS-PM5K: Capture all 360 degrees of the fun moments

In four playful colours, blue, pink, white and violet, the MHS-PM5 and MHS-PM5K come equipped with a built-in 2700 rotating lens. With a flip, the bloggieTM is automatically switched on, and users can capture perfect video moments and making self shooting effortless and enjoyable. The feature also enables users to include themselves in their home made clips, making it a perfect gadget for connected consumers who are always on-the-go. The rotating lens is also equipped with 4x digital zoom lens for capturing razor-sharp stills.

Additionally, the bloggieTM MHS-PM5K comes with Sony’s new 360 Video lens, which enables users to literally record the surrounding environment in totality. Simply snap on the bundled 360 Video lens and place the bloggieTM in the middle of the action – be it at a house party or during a road trip. The lens helps to record 3600 coverage of the surrounding action, allowing consumers to keep a complete memory of their experiences.

MHS-CM5: Zoom in on the fun with 5x optical zoom and 20x digital zoom 

Measuring a slim 39mm x 101mm x 67mm, the MHS-CM5 packs a 5x optical zoom and 20x digital zoom lens, resulting in impressive HD MP4 videos, and allowing users to capture fun moments wherever they are. For easy playback viewing, MHS-CM5 is fitted with a 2.5” LCD screen. However, users can also choose to enjoy their HD video clips with their friends on any high definition BRAVIA TVs by simply connecting the bloggieTM with a HDMI cable (sold separately) .

The three new bloggie™ HD snap cameras will be available from end January 2010.

View the specification chart of MHS-PM5, MHS-PM5K and MHS-CM5.

About Sony Electronics Asia Pacific Pte. Ltd.

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation.  It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing S. E. Asia, Oceania, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets.  With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.  Sony recorded consolidated annual sales of approximately $88.7 billion for the fiscal year ended March 31, 2008. Sony Global Web Site: http://www.sony.net/ 

About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.