Regional Press Releases

07 January 2010
Sony Brings Convenience to the Next Level with New USB Portable Power Supply Adaptor
Sony’s first USB Portable Power Supply Adaptor is ideal for today’s on-the-go consumers who carry multiple portable devices such as mobile phones and music players

(Singapore, 7th January 2010) – Sony Electronics Asia Pacific presents its first USB Portable Power Supply Adaptor, made to complement the busy lifestyle of today’s mobile consumers who often carry multiple gadgets at one go. The USB Portable Power Supply Adaptor can serve as a portable power supply enabling consumers to power up their devices anywhere, anytime.

Leveraging on Sony’s leading technology of Li-ion Polymer rechargeable batteries, the USB Portable Power Supply Adaptor is Sony’s first mobile power solution under the brand’s new Cycle Energy family. It is equipped with USB Authentication software which allows instant charging with any USB device. Effectively, the adaptor is readily compatible with a wide variety of USB-based products, such as mobile phones, Walkman® players, iPod® players, and portable game consoles.

Sony’s USB Portable Power Supply Adaptor comes with conventional AC input that provides fast charging for consumers. Additionally, the Adaptor features a unique dual module design that has an input module for charging and a detachable USB output module with Li-ion rechargeable battery for portable power supply. It enables consumers to detach and carry just the USB output module when they need extra power on-the-go for their mobile devices.

“Sony is committed to providing the latest, innovative and best quality products and supporting the optimum energy solution for consumers,” says Mr. Takashi Kurata, General Manager, Media Solutions and Energy Center, Sony Electronics Asia Pacific. “With the new USB Portable Power Supply Adaptor, users will be able to get an extra power charge for their portable devices wherever they go, at their convenience.”

Keeping the environment in mind, Sony’s USB Portable Power Supply Adaptor is energy-saving as it reduces the consumption of rechargeable or disposable batteries. Additionally, the Adaptor comes in environmentally-friendly packaging primarily made of corrugate paper which is easy for recycling.

The new USB Portable Power Supply Adaptor will be available in selected countries in Asia Pacific and the Middle East from February 2010.

Walkman® is registered trademark of Sony Corporation.
iPod® is registered trademark of Apple Inc.

View the specification chart of USB Portable Power Supply Adaptor.


About Sony Electronics Asia Pacific Pte. Ltd.

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing S. E. Asia, Oceania, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit


About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$78.9 billion for the fiscal year ended March 31, 2009. Sony Global Web Site:


About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

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