Press Releases

Home  ›  Press Room  ›  Press Releases
05 May 2009
iF product design awards 2009: Sony wins 17 awards
Sony announced that it has won 17 International Forum Design (iF) product design awards, including 3 coveted gold awards, at a ceremony held at the CeBit trade fair in Hanover, Germany.

As an independent design institution, iF has had a longstanding reputation for supporting and recognising exceptional design and is considered by many to be the most important international product design award in the industry.

2009 iF gold awards

DSC-T700

Cyber-shot™ Digital Still Camera

DSC-T700

2009 iF Design Gold Award

  • Sony’s flagship model for the signature T series
  • 1st Sony digital still camera to incorporate a super thin, metal face plate in its design concept
  • Features include built-in hand shake correction mechanism, and photo album function that automatically indexes photos into folders, making sorting and accessing photos much easier and quicker

Learn more about the DSC-T700

Read the designers’ interview


DSC-T77

Cyber-shot™ Digital Still Camera

DSC-T77

2009 iF Design Gold Award

  • World’s thinnest camera, measuring just 13.0 mm at its thinnest point
  • Incorporates a distinctive aluminum cover that wraps around the camera
  • Features include built-in hand shake correction mechanism, and Intelligent Scene Recognition which automatically adjusts picture settings to capture the best shot in any situation

Learn more about the DSC-T77

Read the designers’ interview


Active Series

Active Series Headphones

2009 iF Design Gold Award

  • Designed with the modern person's active lifestyle in mind
  • Unique ear-hugging design ensures that the headphones do not fall off easily even when the wearer is engaged in fitness activities such as jogging or working out at the gym
  • Polished design injects a fresh appeal to today’s fashion and fitness-conscious consumers

Learn more about the Active Series Headphones

Read the designers’ interview


Other iF Design Award Winners

Click here to find out more about the iF design awards

BRAVIA™ EX1
OLED TV XEL-1 
DAV-F500
NSA-PF1
DSLR-A900
DSLR-A350
DPF-V Series
DCR-SR85
HVR-Z7
VGF-CP1
Walkman® S Series
MDR-EX500SL
PCM-D50
Micro Vault Series
   
smallLargeLarger
Adjust Font Size