LAS VEGAS (NAB Booth #C11001) April 19, 2009 – ABS-CBN Philippines, Asia’s first commercial television broadcaster, has just announced its intention to acquire 24 Sony HDC-1400R HD portable studio cameras. ABS-CBN is upgrading its studio facility at Quezon City, north of Manila, from SD to HD and Sony was the obvious choice.

ABS-CBN owns the biggest cable network in the Philippines and is involved in the production of television programming for domestic and international audiences. They deliver content around the world to countries including North America, Europe and the Middle East.

The decision to upgrade to high definition was based on the increasing demand for high definition content from their domestic audiences and those that they export to around the globe. ABS-CBN is at the forefront of broadcasting in the Philippines and is the first to invest in Sony high definition studio cameras.

Although Sony has a long history of working alongside the network, ABS-CBN evaluated a number of products from other suppliers too. The decision to go with Sony was made even easier when their technical evaluation team saw the stunning picture quality delivered by the Sony HDC camera. The evaluation team, comprised of Mr. Edwin Mendoza, Head of Technical Production Facilities Management, Mr. Danton Wieneke, Head of News and Current Affairs Engineering and Mr. Raul Bulaong, Senior Vice President, Technical Operations Division, also noted that the portable HD studio camera offered enhanced operational flexibility for a variety of studio and Outside Broadcast applications.

About Business & Professional Products Asia Pacific Company

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. Business and Professional Products Asia Pacific Company (BPPA) is established as a division company under Sony Electronics Asia Pacific Pte Ltd. BPPA is the Pan Asian regional headquarters for the B2B Solutions Business group of Sony Corporation. It markets Sony’s leading broadcast systems, professional video and audio products, as well as videoconferencing and surveillance systems in Asia other than Japan. It also provides customized business solutions, comprehensive technical support and after-sales service to help Sony’s customers stay at the forefront of their business. Please visit the website at http://pro.sony-asia.comfor more information.

About ABS-CBN

ABS-CBN Broadcasting Corporation, Asia’s first commercial television broadcaster, was founded in June 1946. ABS-CBN is a Philippine based multimedia conglomerate and is now the largest integrated media and entertainment company in the Philippines. For more information see http://abs-cbn.com