(Singapore, 8^th January 2009) – Sony Electronics Asia Pacific expands its Handycam® camcorder offerings with 12 new additions in high definition (HD) and standard definition (SD). The high definition range showcases new HDD and Memory Stick models, while the standard definition range debuts new HDD, Memory Stick and DVD models. Featuring new and improved digital imaging technologies, such as the “Exmor R” image sensor and Optical SteadyShot (Active Mode), the latest Handycam® camcorders combine enhanced recording flexibility with exceptional image performance.

Advancing the digital imaging curve, Sony premieres the “Exmor R” CMOS Sensor that captures significantly clearer images even in low light conditions. Adopting back-illuminated technology, the sensor utilises incident light more efficiently, nearly doubling sensitivity in comparison to conventional camcorder models. The impressive boost in sensitivity also reduces noise and realises higher image quality and smooth movement in low light conditions such as night scenes. Combined with the BIONZ image processor, the new “Exmor R” CMOS Sensor delivers higher resolution still image recording and dual recording, as well as enhanced smooth slow recording.  Compatible with the new Memory Stick PRO-HG Duo “HX” (16GB), the storagemedia’s large storage capacity and high transfer speed make the capture and transfer of high-resolution videos and images extremely convenient.

“Sony values innovation and recognises the benefits that it brings our consumers. With the new Handycam® range, Sony has developed and enhanced our digital imaging technologies to deliver greatly improved video and image recording, in order to give our consumers the best camcorder experience possible. ” says Mr. Tatsuo Takahashi, General Manager, Digital Imaging Marketing Division, Sony Electronics Asia Pacific.

Handycam® AVCHD Hard Disk Drive series: HDR-XR520, HDR-XR500, HDR-XR200, HDR-XR100

The Handycam® XR-series is Sony’s latest range of AVCHD HDD camcorder models. The flagship Handycam® HDR-XR520 boasts a 240GB HDD storage capacity for up to 101 hours of Full HD movie recording, crowning it the largest capacity camcorder in the market today.

The HDR-XR520, HDR-XR500 and HDR-XR200 feature 12.0-megapixel still image recording, a Dual Recording mode that allows users to shoot up to 8.3-megapixel still images while recording video, and Smooth Slow Recording. Integrating new “Exmor R” CMOS Sensor and BIONZ image processor technologies, the AVCHD HDD camcorders also incorporate Sony’s unique G Lens – a sophisticated, high-performance lens that has been optimized to perfectly complement this advanced image sensor and processing technology. Ultimately, light sensitivity is doubled and the XR-series produces images of exceptionally high resolution with crisp, clear detail, even when shooting in low light environments. In addition, users can shoot smoother footage while walking or running with the new Optical SteadyShot (Active Mode), thanks to its 10 times wider camera shake correction angle than conventional Optical SteadyShot technology which significantly reduces camera shake in footage even when on the move.

With the new Highlight Playback feature, the camcorders can also automatically extract key highlight scenes recorded (based on features used such as Face Detection, Smile Shutter and Dual Recording) and play them with background music, giving users an effortless, convenient way to enjoy and share memories with friends and family. To facilitate sharing, the XR-series’ flexible HYBRID design allows users to conveniently choose to record movies on their preferred media – either HDD or Memory Stick. This eliminates the hassle of having to use a computer to transfer movies and photos between media.

Handycam® AVCHD Memory Stick series: HDR-CX100

Exuding style, the CX100 features three colour variations in a sleek, compact chassis. Merging form and function, the AVCHD Memory Stick Handycam® features 1920 x 1080i Full HD recording on its 8GB internal memory and direct movie recording on Memory Stick as well, thanks to the HYBRID design feature. The camcorder further incorporates Smile Shutter and Face Detection technology, Auto Backlight Correction, and the BIONZ image processor combined with “Exmor” CMOS Sensor to deliver 4.0-megapixel still image recording and Smooth Slow Recording at 240 fields per second.

Handycam® SD Memory Stick series: DCR-SX60, DCR-SX40

Handycam® DCR-SX40

The slim Handycam® SX-series is fashioned on portability and style. The compact DCR-SX40 is available in the following chic colours - silver, blue and red – allowing users to express their personal style and individuality. In addition, this new series allows direct movie recording on either its internal memory of up to 16GB or Memory Stick, with a maximum recording time of approximately 11 hours. The SX-series features a high-magnification 60x zoom lens to capture faraway subjects as well as one-touch disc burn when connected to the optional DVDirect Express (VRD-P1) DVD Writer. 

Handycam® SD Hard Disk Drive series: DCR-SR87, DCR-SR67, DCR-SR47

Capturing subjects’ facial expressions while filming a piano recital or a soccer match is made easy with high-magnification zoom lens of up to 60x, a key feature in the Handycam® SR-series of HDD camcorders. The DCR-SR47 is available in three stylish colours – silver, blue and red – allowing users to choose the camcorder that complements their personal style best. In addition, the DCR-SR87 and DCR-SR67 feature Dolby Digital 5.1 Creator and a built-in zoom microphone, enabling realistic and clear surround sound during playback.

Supported by a large storage capacity of up to 80GB, users can enjoy lengthy shooting as the SR-series allows for up to 61 hours of recording time. Primarily a HDD camcorder, the flexible HYBRID design allows for direct movie recording to Memory Stick. In addition, when the Handycam® is connected to the optional DVDirect Express (VRD-P1) DVD writer, users can effortlessly burn video footage on DVD with just a touch of a button.

Handycam® SD DVD series: DCR-DVD850 and DCR-DVD650

Boosting recording flexibility in terms of storage capacity, the HDR-DVD850 features HYBRID Plus to allow for movie recording on its 16GB internal memory, Memory Stick and on DVD, while the HDR-DVD650 features HYBRID convenience of recording on both DVD and Memory Stick. High-magnification 60x zoom lens and built-in zoom microphones are incorporated in both models, and they feature touch panel LCDs with simple to use menus. Furthermore, the Easy Handycam® mode automatically optimises most of the camera settings which makes this series the perfect camcorder for first time users.

Manage movies easily with Picture Motion Browser

The bundled Picture Motion Browser software enables users to effortlessly manage their movie and image recordings. The software allows for recordings to be viewed chronologically in calendar format, and has useful search functions (such as Film Roll Index or Highlight Index) that allow users to find desired scenes easily.

Sony and the Environment

Sony is consistently engaged in a review of our manufacturing operations and business practices to ensure products are developed in an environmentally responsible manner. Halogenated flame retardants are not used in the manufacture of the camera chassis. In addition, the cartons which are used to package the Handycam® camcorders are made from 100% recycled paper while corrugated cardboard is used for the packaging cushions.

Availability of Sony’s new Handycam® range in Asia Pacific:

Please click here for specification sheet.