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25 July 2008
Sony Redefines Family Entertainment with All New BRAVIA T Series
Sony’s latest line of BRAVIA LCD TVs is designed to delight, and is engineered with visual and audio technologies that make the living room come alive

(Singapore, 25th July 2008) - Sony Electronics Asia Pacific introduces the BRAVIA T Series, the LCD TV that marries perfect audio pleasure with visual splendour. The new range not only continues BRAVIA's reputation for delivering high-quality images with leading imaging technologies, it also offers users powerful side speakers with a choice of Dual Tweeters or a 3D Woofer with side duct for a complete entertainment experience.

The BRAVIA T models equipped with Dual Tweeters feature two finely tuned tweeters to effectively deliver natural high frequency reproduction with accurate vocal clarity to the ears. On the other hand, models with the 3D Woofer boasts powerful bass through the ingeniously designed Side Duct that strengthens bass reflection and broadens sound fields. Through either choice, users are treated to a great audio experience while watching their favourite programming.

“Being the trendsetter in the LCD TV market, Sony understands our customers' desire for the best in home entertainment that perfectly satisfies their pursuit of pleasure,” said Mr. Hiroshi Kikuchi, General Manager of Display Marketing Group, Sony Electronics Asia Pacific. “The BRAVIA T Series is designed with cutting-edge technologies to address this desire, allowing users to achieve the utmost in sensory satisfaction.”

The audio credentials do not end with the inclusion of speakers. The BRAVIA T Series features a built-in FM Radio as well as a highly customisable 5-Band Graphic Equalizer. Based on three preset modes (Dynamic/Standard/Clear Voice), the equalizer function allows users to enjoy richer sound according to their preferences and choice of content.

Continuing the tradition of industry-leading imaging performance of the BRAVIA, the T Series also sports the BRAVIA Engine 2, which is a fully digital integrated picture-enhancement engine. Combined with Sony's unique algorithms such as Intelligent Picture and MPEG Noise Reduction, the T Series delivers crisp, noise-free images with sharp edges every time, ensuring the ultimate in viewing entertainment.

The new BRAVIA T Series, available in three sizes: 32”, 26” and 19”, will be launched in Asia Pacific from end August.

Please click here for specification sheet.

About Sony Electronics Asia Pacific Pte. Ltd.

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony's consumer electronic products overseeing S. E. Asia, Oceania, Middle East and Africa regions. For more information on Sony's products and services in Asia Pacific, please visit www.sony-asia.com

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$88.7 billion for the fiscal year ended March 31, 2008. Sony Global Web Site: http://www.sony.net/

   
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