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Capture perfection in every shot with the power of Image3. Seamlessly connecting Sony's cutting-edge lens, image sensor and processor technologies, Image3 delivers brilliant pictures every time with maximum ease of use.
Sony's high-performance lenses reveal the wonders of the world, from the silky softness of a baby's cheek to the delicate gleam of sunlight streaming through trees, with superb sharpness and definition.
Sony's high-precision image sensors absorb every detail from your surroundings at a high resolution, helping you capture the world with incredible clarity and vastly reduced image noise.
Sony's powerful image processors transform the world around you into brilliant pictures as rich and vivid as your imagination with amazing speed and efficiency, helping you preserve special moments for a lifetime.
Experience the power of Image3. With Sony's advanced lens, sensor and processor technologies working together seamlessly, you can enjoy superior digital imaging quality.
Enjoy smooth, seamless zooming without aberation or distortion with the G Lens. With ED (extra-low dispersion) elements to minimise chromatic aberration and high-precision aspherical lenses, you can capture the finest details of faraway objects with incredible clarity and create beautifully defocused backgrounds.
Enjoy renowned colour reproduction and sharpness with Carl Zeiss lenses. Recognised worldwide by the most discriminating photographers for their top-quality optics and optimised to all but eliminate aberrations, Carl Zeiss lenses let you capture all the subtle nuances of a scene.
The revolutionary Exmor R CMOS Sensor captures everything around you, right down to the smallest detail. With back-illuminated technology to make it twice as sensitive as conventional CMOS sensors, the Exmor R CMOS Sensor achieves a dramatic 50% reduction in noise that allows you to enjoy cleaner high-definition images and incredible clarity in low-light situations.
At super-fast speed, the BIONZ Image Processing Engine transforms the vast amount of data produced by Sony's high-precision image sensors into brilliant pictures in the blink of an eye. With high-accuracy auto-focusing, exposure auto-correction and auto white balancing, you enjoy lightning-quick natural colour reproduction for vivid images that capture the beauty of the world around you.
Caputure brilliantly clear and sharp images with Optical SteadyShot. Using six superimposed frames to create an image, the Optical SteadyShot image stabiliser counteracts camera motion to minimise noise and camera-shake blur so that you can concentrate on shooting beautiful pictures without worrying about mistakes.
Capture the world as you see it
Expect nothing less than perfection with the power of Image3 in your Alpha Series digital SLR camera. Harnessing the power of Sony's cutting-edge lens, sensor and processor technologies, Image3 helps you shoot incredibly precise pictures with total creative freedom to achieve the highest professional standards.
Preserve life's special moments at their best with the power of Image3 in your Handycam camcorder. Flawlessly combining Sony's cutting-edge lens, sensor and processor technologies, Image3 helps you shoot brilliant high-definition videos of life's happiest moments so you can relive your favourite memories.