The multi-segmented arrangement of the BRAVIA television's LED backlight gives it the ability to produce incredibly deep blacks and outstanding peak highlights by raising and lowering the light level. LED backlight also enables the television to adopt a thinner profile with higher energy efficiency.
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Picture Engine
Picture Engine ›
Experience extreme clarity with Sony's new X-Reality™ Engine
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Advanced LED backlighting
Advanced LED backlighting ›
Discover pictures of sharper contrast on a slimmer screen
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OptiContrast™ Panel with Gorilla® Glass
OptiContrast™ Panel with Gorilla® Glass ›
Watch shows clearly under any lighting condition
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Motionflow™ Technology
Motionflow™ Technology ›
Enjoy sharper, smoother picture when you're watching fast moving action films/sports
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Full HD 1080p
Full HD 1080p ›
See everything in Full High Definition without compromise
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Intelligent Picture Plus
Intelligent Picture Plus ›
The smart way to reduce noise
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Digital Noise Reduction
Digital Noise ›
ReductionTake your digital experience to the next level
X-Reality™ PRO
See extreme clarity in every pixel.With Sony's most advanced image processing engine to date, you can now enjoy remarkably clean, vivid, and lifelike images whether you're watching dazzling 1080p Blu-ray Disc™ movies or low-resolution web video. Sony's phenomenal X-Reality™ PRO Engine analyses each scene pixel-by-pixel and uses sophisticated pattern matching to optimise the picture, ensuring you always get the best images possible.
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X-Reality™
Enjoy great pictures, no matter the source.Don't let your enjoyment be hampered by low-resolution source videos. With Sony's exclusive X-Reality Engine, everything you watch & from HD movies to web videos – is analysed and selectively processed to give clean, clear, and lifelike pictures. While 3 unique noise reduction features work their magic prior to upscaling, Sony's Intelligent Image Enhancer divides the signal into four characteristics – texture, outline, contrast,and colour – and optimises each one individually for more vivid and distinct pictures.
Intelligent Peak LED
Get the deepest blacksand brightest whites possible.
Sony's Intelligent Peak LED Backlight uses local dimming and boost to achieve a dynamic contrast ratio so high, it's beyond the limits of measurement.
Dynamic Edge LED
Save energy and experiencecontrast that's off the charts.
Contrast is the difference between a good picture and a great picture. By varying the LED backlight, Sony is able to achieve a contrast so high, it can't be measured. LEDs also give better colours, a thinner profile, and higher energy efficiency when compared with fluorescent tubes. Sony's Dynamic Edge LED Backlight uses local dimming to achieve an infinite dynamic contrast ratio.
Edge LED
Benefit from higher contrastand a thinner profile.
Edge-mounted LEDs allow BRAVIA televisions to have a thinner side profile while providing better colour contrast to pictures. Its high energy efficiency also means less energy is used when compared with traditional fluorescent tubes.
OptiContrast™ Panel with Gorilla® Glass
Watch shows clearly under any lighting condition.By replacing the thin layer of air between the LCD panel and the front glass with a specially-formulated dark resin, reflections are minimised and contrast and brightness are increased. This resin also provides a suitably dark background for producing rich and vibrant pictures, even in a well-lit room, and enhances the BRAVIA television's Monolithic Design concept by making the television appear to be a seamless black monolith when the screen is switched off. Plus, for the new range of BRAVIA televisions, Gorilla® Glass is used to increase the strength of the screen at a molecular level while simultaneously enabling it to be thinner and lighter than ever before.
Motionflow™ XR 800
Sony's most advanced Motionflow™ ever.Sony's latest Motionflow™ technology utilises all the features that made its predecessors industry leaders in motion blur reduction, as well as a few new advances. These include a 4-times speed play which inserts 3 additional frames between images, and a choice of "Clear" or "Clear Plus" mode which uses a line scan method to reduce blur and shortens the apparent response time of the liquid crystal respectively.
Motionflow™ XR 200
Get up to speed with fast-moving scenes.Powered by Image Blur Reduction, Frame Interpolation, and Backlight Blinking technology, this advanced 200Hz panel delivers ultra-smooth, ultra-precise, and ultra-detailed pictures.
Full HD 1080p
See everything in Full High Definition without compromise.Enjoy HD content the way they were meant to be seen. From HD broadcasts, HD satellite TV, HD cable, Blu-ray Disc™ movies, and HD home videos, you'll catch each and every pixel in stunning clarity.
Intelligent Picture Plus
The smart way to reduce noise.When it comes to noise reduction techniques, a light hand is needed; too much and image quality suffers, too little and the noise remains a problem. Intelligent Picture Plus senses the antenna signal strength and applies just the right amount of noise reduction needed to ensure the perfect balance of low noise and high resolution is struck every time.
Digital Noise Reduction
Take your digital experience to the next level.Now your digital input sources can benefit from the same advanced image processing techniques that are given to cable, satellite, and broadcast signals. Enjoy clearer, cleaner, more vibrant and vivid pictures and videos when you access them from USB or PC inputs on your BRAVIA television.
