Slim, Compact Body Stylish camera, beautiful pictures
At only 21.7mm, Cyber-shot W690 is one stylish camera you'll love to bring along with you wherever you go.
10x Optical Zoom Close in on the details clearly
The 10x Optical Zoom lens delivers twice the magnification of previous versions to better capture sharp pictures and clear details from a distance. As the camera adjusts the focal point by moving the optical lens back and forth, your subjects will be enlarged with no deterioration in image quality.
16.1 Megapixels Vivid and sharp images, at all times
With 16.1 megapixels, you can capture clearer and sharper images that are low in noise and high in picture resolution, even when they are blown up to large sizes or cropped to focus on the subjects you desire.
4 Picture Effect modes Let your creativity flow
Express your imagination freely and turn everyday scenes into dramatic images. With our 4 Picture Effects modes – Toy Camera, Pop Colour, Partial Colour and Soft High-key – you can expand your creative horizons by transforming ordinary photos into magnificent works of art.
360º Sweep Panorama Capture your surrounding environment in a single shot
To capture breathtaking 360º panoramic shots of your environment, simply sweep your camera horizontally in a circular motion. The photos will be seamlessly stitched together to create one spectacular 360º panoramic image.
Unsteady hands can cause disappointing movie-recording results. Optical SteadyShot (Active Mode) employs a 10x wider camera-shake correction angle than conventional image stabilisers to reduce camera shake, even for footages taken while you are walking. And that means you can shoot smoother, blur-free movie footages when you are on the go.
BIONZ Image Processing Engine
BIONZ Image Processing Engine drastically reduces the picture noise level and achieves high accuracy in auto-focusing, exposure auto-correction and auto white balancing; creating more natural and vibrant images in different shooting environments.
Intelligent Scene Recognition
When you don't know which mode will give you the best shooting results, or when you don't have the time to choose the ideal setting, intelligent scene recognition comes to your rescue. It is simultaneously activated to optimise the settings and give you stunning photos every time.