A1 | OLED | 4K Ultra HD | High Dynamic Range(HDR) | Smart TV (Android TV)
"Based on a path-breaking holistic approach, the design of this 4K OLED TV fascinates with an impressive, novel design."
Red Dot, Best of the Best
"The BRAVIA™ A1 OLED is a remarkable achievement...jaw-dropping"
Digital Trends, Top Tech of CES 2017: Home Video
Best 4K OLED TV
"Gorgeous 4K HDR OLED screen"
Tom's Guide, 2017 CES Best TV
"Sony finally has an OLED TV, and naturally it looks incredible"
Reviewed.com, 2017 CES Editors’ Choice awards
"This first 'real' Sony OLED TV is perfectly flawless: it offers a perfect image, has a high-performance video processing system and even – and that's a little prowess – comes with an 'invisible' audio quality"
Les Numeriques, 27/3/2017
Revealing new experiences
Take a tour and see how this TV enriches your life.
Everything else pales in contrast
True reality comes to life with deep black and natural colour. Over 8 million self-illuminating pixels are precisely and individually controlled by the X1 Extreme™ processor. Sony's OLED TV creates exquisite, unprecedented contrast.
Reality as it was meant to be experienced
4K HDR Processor X1™ Extreme
X1 Extreme shows images and colours as they truly are, the way you want to see them.
Life’s brilliance, revealed with extra colours
See vivid real world colours all around you. A TRILUMINOS Display maps colours from a wider palette, faithfully reproducing every shade and hue in the umbrellas.
360 degrees of sophistication
This OLED TV is more than just beautiful. It’s designed so that the stand and speakers virtually disappear – appearing as if it’s floating – leaving only the brilliance of its picture.
Just talk to explore new worlds
Find all the entertainment you can dream of, as fast as you can talk. With advanced voice control, this 4K Android TV™ brings you movies and TV shows from apps or broadcast in an instant.
Our Android 4K TVs are recommended by Netflix
Netflix have created an easy way for you to identify TVs with better performance, easier app access, and new features that make for a better smart TV. Netflix Recommended TVs help you to enjoy popular shows and movies with a dedicated button and voice control.
TV How-to videos
Got questions about how to set up and use your TV? Or how to connect it to other equipment? Our video tutorials will take you through step by step.