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Be a part of the Sony
experience with our resource portal dedicated to DSLRs. Here you will find all the information you need to supplement your photo capture ability and attain your highest imaging goals.Each section has been developed and written to help you understand and use the many features found in the
200, 300, 350 and 700. To obtain the latest product news and updates to the Sony System, you can subscribe to our RSS newsfeeds or register an account with us.Remember to bookmark us on your web browser (for Internet Explorer only) -
Two New Lenses For
DSLR
To satisfy the demands for professional imaging, Sony has announced two new lenses to compliment its existing range of lenses. Joining the Alpha lens line up is the SAL2470Z. This lens was co-developed with Carl Zeiss®, and features a wide angle 24-70mm zoom lens with a large f/2.8 aperture that is ideally suited for discerning landscape and portrait photography. Its exclusive Carl Zeiss® T* (T star) coating technology provides higher light transmission, and minimizes flare to produce images of luminous clarity, color and sharpness.
Next in line is the SAL70300G which incorporates the optical performance of Sony's G series in a compact and flexible telephoto zoom lens with a 70-300mm telephoto coverage.
Focus drive is also provided by Sony's Super Sonic wave Motor (SSM) technology. To match auto focus operation to the situation, a focus range limiter can be set to a minimum distance of three meters. A lens barrel mounted focus hold button locks focus if desired.
Perfect Light Goes Live!
Experience the true imaging power of
DSLRs at hands of professional photographers. Sony's Perfect Light Microsite introduces the best talents in Asia with a wide selection of themes that will inspire as well as tickle your imagination. To visit the site, just click on this link.
New Flagship Flash Unit
Sony has announced a new HVL-F58AM flagship flash unit that will replace the former HVL-F56AM model. This new flash features a new Quick Shift Bounce system and a pivoting flash head that gives a higher degree of flexibility for external lighting control.
Sony
200 Wins At TIPAThe Technical Image Press Association (TIPA) has bestowed the Best DSLR entry-level award on the Sony
200. TIPA is made up of 30 technical publications from 13 countries and judging is held annually to determine the best cameras which meets consumer demands.It cited the
200 as an easy to use and carry camera that is attractively priced for beginners who want to start enjoying all the benefits of DLSR photography. Its 10.2 megapixel sensor delivers top quality images up to ISO 400 and beyond with a fast and accurate auto-focus system while the large LCD screen gives a clear, bright display when reviewing images. Overall the low cost camera has proven to be quite a hit with consumers and a worthy winner of this award.
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