As we continue to grow as a company, so too does our responsibility to the community and environment.  Sony is committed to make a difference in the communities in which we live and work, by supporting a variety of environmental and community programmes.  We do this by being a thoughtful steward of the environment and a caring citizen in the local communities.

Sony clearly recognizes that sound business practices are a fundamental aspect of corporate social responsibility, and is essential for sustainable business operations and the creation of a sustainable society. We fully recognize that our business activities impact both society and the environment in a variety of ways; and that our corporate strategy reflects our commitment to balancing responsible business practices with growth and productivity.

Under our global CSR focus “For the Next Generation”, we aim to help maintain a healthy environment, including biological diversity, for subsequent generations and work in partnership with our diverse stakeholders to address global issues through innovative and effective approaches. We also continue to address the needs of communities through our fields of expertise by harnessing the products, technologies and innovation that comprise our business assets, the strengths of our employees and the partnerships we enjoy with our stakeholders.  Our ultimate goal is to successfully balance the tangible business successes we achieve with that of the intangible community trust we continually cultivate.

I sincerely hope the various initiatives outlined within this website and the CSR Report will provide you with a greater understanding of our efforts and our commitment to you and the environment.

Narihiko Uemura
Managing Director
Sony Electronics Asia Pacific