For The Next Generation


For The Next Generation
Under the theme For the Next Generation, Sony focuses on providing children with various opportunities in areas such as science, music, film and photography, aiming to help children realize their dreams and unlock their fullest potential.
Sony Science Program Sony Science Program
Learning about science through hands-on experience
Sony Science Program
Sony Science Program" is a collective term for the diversity of activities to support scientific education conducted by companies in the Sony Group worldwide. SSP provides children the opportunity for hands-on experience that will hopefully spark their motivations to acquire skills needed to make a better society by applying the power of science. In the Asia Pacific region, activities such as workshops, contests and shows are conducted in Singapore, Taiwan, Hong Kong, Malaysia, South Korea and Vietnam. Children learn about scientific principles and technology through these practical activities planned and organised by volunteer staff members from Sony. Click here for an overview of SSP.
South Africa Mobile Library Project
South African children enjoying books from a mobile library
South Africa Mobile Library Project
Since 2008, Sony has been donating books in English and local languages to mobile libraries that visit primary/junior high schools in the Republic of South Africa. This project was launched through partnership with the South African Primary Education Initiative (SAPESI), a non-profit organisation, with the aim of improving the literacy levels of the children in South Africa. Book donations are collected mainly by volunteer employees from Sony's group of companies around the world and the total number of books collected has since reached more than 120,000. In Asia Pacific, this CSR initiative is supported by Sony companies in Singapore, Hong Kong and Malaysia.
Middle East and Africa: Public Viewing in Côte d'Ivoire during the 2014 FIFA World Cup
Yokota - Managing Director of Sony & Yonezaki of JICA at Press Conference
Middle East and Africa: Public Viewing in Côte d'Ivoire during the 2014 FIFA World Cup
Residents of Yopougon enjoying a live telecast of the 2014 FIFA World Cup Nigeria vs Iran match, powered by Sony's energy management technology
Middle East and Africa: Public Viewing in Côte d'Ivoire during the 2014 FIFA World Cup™
Sony Corporation and the Japan International Cooperation Agency (JICA) jointly hosted 12 public viewing events in Côte d'Ivoire during the 2014 FIFA World Cup™, which attracted approximately 8,000 participants. Leveraging on Sony's olivine-type lithium-ion iron phosphate rechargeable batteries and control technology, it gave local communities (without access to electricity) the rare opportunity to enjoy television and revel in the passion of supporting their national team on football's biggest stage. Video and audio equipment were also provided by Sony to project the football matches in high definition 200-inch screens, giving Sony the opportunity to inspire the curiosity of people and cultivate their dreams by delivering their nation team's performances across the country. Find out more about the public viewings here.
Indonesia: Mangrove Planting Indonesia: Mangrove Planting
Employees from Sony Indonesia planting mangroves
Indonesia: Mangrove Planting
On 6 December 2014, employees from Sony Indonesia gathered in Suaka Marga Satwa Muara Angke (nature reserve), to raise environmental awareness on the importance of mangrove ecology and the effects of urbanisation on mangroves. Together with representatives from the Forest Ministry, the team from Sony worked on conserving and restoring the mangrove forests, which have been rapidly decreasing due to urban expansion. As a result of their joint efforts at promoting community-based sustainable management of mangroves, a total of 500 mangroves were planted and will continue to be under the care and responsibility of Sony Indonesia until 2016.
Philippines: EYE SEE Philippines: EYE SEE
Children participating in the "EYE SEE" Digital Photo Project in Tacloban, Philippines
Philippines: EYE SEE
The "EYE SEE" Digital Photo Project for children was held in Tacloban, Philippines from August 22 – 26 2014 to provide children affected by Typhoon Haiyan to meet with people living beyond their community, and become instruments of change through the power of photography. Started in 2006 and held by Sony and UNICEF, EYE SEE aims to help children develop the ability to express their voices for social issues through photography, and communicate with the wider world to effect changes for their communities. Participants of this workshop, aged between 9 and 16, were taught the basics of photography and given the opportunity to express their creativity and thoughts through a series of shooting assignments using Cyber-shot cameras that were given to them by Sony Philippines. As part of the project's aim of empowering change and raising awareness, all of their pictures and stories were showcase at an exhibition titled "Through the Eyes of Children – Stories of Hope and Resilience) at Robinsons Place Tacloban from December 2014 to January 2015. Click here to learn more about the stories behind the photos taken by the children.
Singapore: Sony Creative Science Award Singapore: Sony Creative Science Award
Sony Creative Science Awards (SCSA) 2014
Singapore: Sony Creative Science Award
Held annually by the Sony Group of Companies in Singapore and Science Centre Singapore, the Sony Creative Science Awards (SCSA) provides an important avenue for young students to showcase their imagination and innovative streak.

Into its 17th year, SCSA continues to challenge primary school students in Singapore to create innovative toys by harnessing the power of science and technology. Organised each year by the Sony group of companies in Singapore, together with Science Centre Singapore and supported by the Ministry of Education, 2014 saw a record number of toy submission of 5,070 entries by 6,000 primary school students.
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