As a football fan, I couldn’t be more excited about the Sony-FIFA Partnership Agreement. Not only does it give us the opportunity to globally associate Sony intimately with the emotional excitement of football and the prestigious FIFA World Cup™ competition but also touching billions of people around the world virtually everyday for the next eight years with the Sony message.
With the emerging “digital generation” who are turning to football as their favored participant sport, it gives us a chance to reconnect with the consumers of tomorrow, while reconsolidating our prospects for further global growth.
I am confident that with all the key sectors of the Sony Group – electronics, games, movies, and music involved in this partnership, we can create new experiences for all of you.
Chairman and CEO